Your future in fashion marketing and management

SCAD's fashion marketing and management program places students at the intersection of fashion, business, and marketing. Professionals in this field create and foster global marketplace trends by influencing every link of the fashion chain. They wear a variety of hats and drive innovation through materials sourcing, supply chain management, manufacturing, economic strategy, trend forecasting, consumer understanding, product promotion, and investor relations. It's a big, diverse industry, and marketing and management professionals stand at the helm.

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No. 1 graduate fashion program in the U.S. for learning experience in 2017

London-based The Business of Fashion has ranked the SCAD graduate fashion program No. 1 in the U.S. for learning experience.

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Fashion marketing and management degree

SCAD's B.F.A. degree in fashion marketing and management is offered in Atlanta, Hong Kong and Savannah.

  - Atlanta    - Hong Kong    - Savannah

Student work

Fashion management and marketing student work, Alexander McQueen diorama by Courtney Gill

Alexander McQueen diorama | Courtney Gill View more student work

Designs on the future

At SCAD, you'll have access to the leading minds and latest technology in the industry, as well as the resources, mentors, and nurturing environment you need to land your dream job.

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"If you're a [fashion designer], you better have someone who understands the business of fashion — production, marketing and sales. These are all things that make for a great designer."

Kelly Cutrone | Founder of People's Revolution

Learn from the masters

The SCAD FASH Museum of Fashion + Film, the largest museum of fashion and film, and the award-winning SCAD Museum of Art in Savannah, feature curated couture exhibitions with designs of Oscar de la Renta, Vivienne Westwood, Carolina Herrera, and Daniel Lismore. The two museums also exhibit looks from the university's permanent collection of more than 1,000 garments created by the world's leading fashion houses.

Related majors and minors

Students work closely with their colleagues in fashion, fibers, accessory design, and related departments to gain intimate knowledge of the market, from product conception to distribution.

Related majors that may interest you:

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Minors that complement this program:

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Connect with us! Request more information or apply today, and we'll send you everything you need to begin your exciting journey at SCAD.

Courses of study are registered with the Hong Kong Education Bureau, registration numbers: 261958-261971, 262196-262202, and 262909. It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead.