B.F.A. in advertising and branding
Atlanta
/ Savannah
/ SCADnow online
Foundation studies: 30 hours
- DRAW 100 Drawing I: Form and Space
- DSGN 100 Design I: Elements and Organization
- DRAW 101 Drawing II: Composition and Media
- DSGN 101 Color: Theory and Application
- DSGN 102 Design II: 3D Form in Space
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Select one of these two options:
- DSGN 105 Visual Design Systems
- DSGN 115 Creative Thinking Strategies
General education: 55 hours
-
Select one of these two options:
- ANTH 101 Introduction to Anthropology
- ANTH 106 Language, Culture, and Society
- COMM 105 Speaking of Ideas
- BUSI 110 Business I: Fundamentals
- MATH 110 Introduction to Statistics and Probability
- CTXT 121 Visual Culture in Context: Pre-Modern Global Perspectives
- CTXT 122 Visual Culture in Context: Making Modernities
- ENGL 123 Ideas to Ink: Critical Concepts in Academic Writing
- DIGI 130 Digital Communication
- BUSI 220 Business II: Economic Principles
- BUSI 330 Business III: Strategy and Decision-making
- ENGL elective
Major curriculum: 85 hours
- ADBR 150 Introduction to Advertising: Concept to Content
- ADBR 205 Creative Production for Brand Content
- GRDS 205 Typography I: Anatomy, Form, and Purpose
- SDES 215 Contextual Research Methods
- ADBR 252 Art Direction: Visual Brand Storytelling
- ADBR 255 Brand Experiences in Interactive Environments
- ADBR 304 Copywriting: Inventing the Brand Personality
- ADBR 305 Brand Innovation: From Physical to Virtual
- ADBR 312 Art Direction: Typography and Persuasive Design
- ADBR 314 Copywriting: Brand Voice Across Platforms
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Select two of these six options:
- ADBR 332 Art Direction: Advanced Visual Integration
- ADBR 334 Copywriting: Immersive Brand Narratives
- ADBR 335 Creative Technology: Engineering Brand Experiences
- ADBR 372 Art Direction: Brand Films and Social Content
- ADBR 374 Copywriting: Brand Films and Social Content
- ADBR 395 Creative Technology: Brand Think Tank for Product Innovation
- ADBR 341 Designing the Brand
- ADBR 441 Creating Contagion: From Experience to Entertainment
- ADBR 461 Career Strategies for Advertising
- ADBR 480 Collaborative Studio: Creating the Brand Solution
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Select one of these three options:
- ADBR 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
Additional electives: 10 hours
- Free elective
- Free elective