B.F.A. in advertising and branding

Available at:  
- Atlanta
- Hong Kong
- Savannah

Foundation studies: 35 hours

  • DRAW 100 Drawing I: Form and Space
  • DSGN 100 Design I: Elements and Organization
  • DRAW 101 Drawing II: Composition and Media
  • DSGN 101 Color: Theory and Application
  • DSGN 102 Design II: 3-D Form in Space
  • DSGN 105 Visual Design Systems
  • DSGN 115 Creative Thinking Strategies

General education: 55 hours

  • Select one of these two courses:

  • CMPA 100 Survey of Computer Art Applications
  • CMPA 110 Advanced Survey of Computer Art Applications
  • COMM 105 Speaking of Ideas
  • ANTH 106 Language, Culture and Society
  • CTXT 121 Visual Culture in Context: Caves to Cathedrals
  • CTXT 122 Visual Culture in Context: Age of Exploration to Postmodernity
  • ENGL 123 Ink to Ideas: Critical Concepts in Literature and Writing
  • ARLH or ARTH elective
  • ENGL elective
  • General education elective
  • Mathematics/natural sciences elective
  • Social/behavioral sciences elective

Major curriculum: 75 hours

  • ADBR 150 Introduction to Advertising: Concept to Content
  • ADBR 205 Creative Production for Brand Content
  • Select one of these two courses:

  • GRDS 205 Typography I: Anatomy, Form and Space
  • ADBR 212 Typography for Brand Presence
  • IDUS 215 Contextual Research Methods
  • ADBR 252 Art Direction: Visual Brand Storytelling
  • ADBR 254 Copywriting: Inventing the Brand Personality
  • ADBR 255 Brand Experiences in Interactive Environments
  • ADBR 305 Brand Innovation: From Physical to Virtual
  • Select one of these two courses:

  • ADBR 311 Building the Brand Strategy
  • ADBR 341 Designing the Brand
  • ADBR 441 Creating Contagion: From Experience to Entertainment
  • ADBR 461 Career Strategies for Advertising
  • ADBR 480 Collaborative Studio: Creating the Brand Solution

Choose one concentration to complete the major curriculum:

  • Art director

  • ADBR 312 Art Direction: Typography and Persuasive Design
  • Select two of these four courses:

  • ADBR 332 Art Direction: Advanced Visual Integration
  • ADBR 352 Art Direction: Branding through Photography
  • ADBR 372 Art Direction: Brand Films and Social Content
  • ADBR 392 Art Direction: Stop Motion for Brand Content
  • Copywriting

  • ADBR 314 Copywriting: Brand Voice Across Platforms
  • Select two of these three courses:

  • ADBR 334 Copywriting: Immersive Brand Narratives
  • ADBR 354 Copywriting: Long Form Content
  • ADBR 374 Copywriting: Brand Films and Social Content
  • Creative technology

  • Select one of these three courses:

  • SERV 312 Prototyping Experiences
  • IACT 315 Human/Computer Interaction
  • GRDS 387 Interface Design
  • ADBR 335 Creative Technology: Engineering Brand Experiences
  • ADBR 395 Creative Technology: Brand Think Tank for Product Innovation

Additional electives: 15 hours

  • Diversified elective or CLC 580 Collaboration*
  • Free elective
  • Free elective

Total course of study: 180 hours

* Students may select CLC 580 Collaboration or any course with a subject code other than ADBR.