B.A. in visual communication

Available at:  
- Atlanta
- Savannah
- eLearning

Concentration in advertising and branding

Foundation studies: 25 hours

  • DRAW 100 Drawing I: Form and Space
  • DSGN 100 Design I: Elements and Organization
  • DRAW 101 Drawing II: Composition and Media
  • DSGN 101 Color: Theory and Application
  • Studio elective

General education: 90 hours

  • ARTH 100 Survey of Western Art I
  • Select one of these two courses:

  • CMPA 100 Survey of Computer Art Applications
  • CMPA 110 Advanced Survey of Computer Art Applications
  • COMM 105 Speaking of Ideas
  • ARTH 110 Survey of Western Art II
  • ENGL 123 Composition
  • ARTH 207 20th-century Art
  • PHIL 301 Aesthetics
  • ARLH or ARTH elective
  • ARLH or ARTH elective
  • ENGL elective
  • ENGL elective
  • General education elective
  • General education elective
  • General education elective
  • Mathematics/natural sciences elective
  • Mathematics/natural sciences elective
  • Social/behavioral sciences elective
  • Social/behavioral sciences elective

Advertising and branding concentration: 45 hours

  • Select one of these two courses:

  • MOME 130 Motion Media Design Techniques I
  • GRDS 285 Graphic Design Media Management
  • ADBR 150 Introduction to Advertising: Concept to Content
  • ADBR 205 Creative Production for Brand Content
  • GRDS 205 Typography I: Anatomy, Form and Space
  • ADBR 252 Art Direction: Visual Brand Storytelling
  • ADBR 254 Copywriting: Inventing the Brand Personality
  • ADBR 255 Brand Experiences in Interactive Environments
  • Select one of these two courses:

  • ADBR 312 Art Direction: Typography and Persuasive Design
  • ADBR 314 Copywriting: Brand Voice Across Platforms
  • ADBR, GRDS, ILLU or SEQA elective or CLC 580 Collaboration

Additional electives: 20 hours

  • Free elective
  • Free elective
  • Free elective
  • Free elective

Total course of study: 180 hours