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B.F.A. in branded entertainment

Available at:  
- Atlanta

Foundation studies: 35 hours

  • DRAW 100 Drawing I: Form and Space
  • DSGN 100 Design I: Elements and Organization
  • DRAW 101 Drawing II: Composition and Media
  • DSGN 101 Color: Theory and Application
  • DRAW 200 Life Drawing I
  • DRAW 206 Drawing for Storyboarding
  • Studio elective

General education: 60 hours

  • BUSI 101 The Design of Business
  • COMM 105 Speaking of Ideas
  • CTXT 121 Visual Culture in Context: Caves to Cathedrals
  • CTXT 122 Visual Culture in Context: Age of Exploration to Postmodernity
  • ENGL 123 Ink to Ideas: Critical Concepts in Literature and Writing
  • DIGI 130 Digital Communication
  • BUSI 210 Management in the Creative Environment
  • BUSI 265 Principles of Marketing
  • ARLH or ARTH elective
  • ARLH or ARTH elective
  • Mathematics/natural sciences elective
  • Social/behavioral sciences elective

Major curriculum: 75 hours

  • BREN 200 Introduction to Branded Entertainment
  • ADBR 205 Creative Production for Brand Content
  • ADBR 252 Art Direction: Visual Brand Storytelling
  • WRIT 320 The Art of Story Writing
  • ITGM 370 Digital Media Entrepreneurship
  • BREN 470 Branded Entertainment Strategic Development
  • BREN 490 Branded Entertainment Execution and Amplification
  • Select two of these four options:

  • BREN 479 Undergraduate Internship
  • PRO 580 SCADpro Collaboration
  • ADBR, ANIM, BREN, FILM, GRDS, ITGM, MOME, SNDS, TELE or THED elective
  • ADBR, ANIM, BREN, FILM, GRDS, ITGM, MOME, SNDS, TELE or THED elective

Select one concentration to complete the major curriculum:

  • Game development

  • ITGM 120 Introduction to Interactive Design and Game Development
  • ITGM 220 Core Principles: Programming
  • ITGM 226 Gamification and Game-based Learning
  • Select one of these five options:

  • ITGM 236 Core Principles: Game Art
  • ITGM 326 Applied Principles: Programming
  • ITGM 351 Cognitive Art of Game Design
  • ITGM 360 Interactive Game Project
  • ITGM 364 Scripting for Games
  • ITGM 256 Core Principles: Game Design
  • ITGM 356 Applied Principles: Game Design
  • Interactive design

  • ITGM 120 Introduction to Interactive Design and Game Development
  • ITGM 130 Digital Design Aesthetics
  • Select one of these six options:

  • MOME 130 Motion Media Design Techniques I
  • ITGM 237 Core Principles: Visual Design for Interactive Media
  • ITGM 277 Core Principles: User-centered Design
  • ITGM 347 Applied Principles: Physical Computing
  • ITGM 357 Applied Principles: Interactive Web Design
  • ITGM 360 Interactive Game Project
  • ITGM 220 Core Principles: Programming
  • ITGM 267 Core Principles: Interactive Design
  • ITGM 377 Applied Principles: Social Media Applications
  • Television producing

  • FILM 100 Digital Film Production: Story to Screen
  • SNDS 101 Sound for Film and Television
  • Select one of these eight options:

  • DWRI 106 Introduction to Screenwriting
  • MOME 130 Motion Media Design Techniques I
  • TELE 202 Survey of Television
  • FILM 250 Content, Platform and Distribution Revolution
  • TELE 300 Line Producing
  • TELE 303 Segment Producing
  • MOME 401 3-D Motion Media Design
  • ANIM 459 The Short Short
  • TELE 205 Television Field Production
  • TELE 210 Television Studio Production
  • TELE 350 Television Postproduction

Additional electives: 10 hours

  • Free elective

  • Free elective

Total course of study: 180 hours