B.F.A. in branded entertainment

Available at:  
- Atlanta

Foundation studies: 35 hours

  • DRAW 100 Drawing I: Form and Space
  • DRAW 101 Drawing II: Composition and Media
  • DRAW 200 Life Drawing I
  • DRAW 206 Drawing for Storyboarding
  • DSGN 100 Design I: Elements and Organization
  • DSGN 101 Color: Theory and Application
  • — Studio elective

General education: 60 hours

  • ARTH 100 Survey of Western Art I
  • ARTH 110 Survey of Western Art II
  • BUSI 101 The Design of Business
  • BUSI 210 Management in the Creative Environment
  • BUSI 265 Principles of Marketing
  • CMPA 110 Advanced Survey of Computer Art Applications
  • COMM 105 Speaking of Ideas
  • ENGL 123 Composition
  • — ARLH or ARTH elective
  • — ARLH or ARTH elective
  • — Mathematics/natural sciences elective*
  • — Social/behavioral sciences elective*

Major curriculum: 75 hours

  • ADVE 201 Digital Production for Advertising
  • ADVE 304 Art Direction I: Traditional and Digital
  • BREN 200 Introduction to Branded Entertainment
  • BREN 470 Branded Entertainment Strategic Development
  • BREN 490 Branded Entertainment Execution and Amplification
  • ITGM 370 Digital Media Entrepreneurship
  • WRIT 320 The Art of Story Writing
  • — ADVE, ANIM, BREN, CLC, FILM, GRDS, ITGM, MOME, SNDS, TELE or THED elective
  • — ADVE, ANIM, BREN, CLC, FILM, GRDS, ITGM, MOME, SNDS, TELE or THED elective

Choose one concentration to complete the major curriculum:

Game development

  • ITGM 120 Introduction to Interactive Design and Game Development
  • ITGM 220 Core Principles: Programming
  • ITGM 226 Gamification and Game-based Learning
  • ITGM 256 Core Principles: Game Design
  • ITGM 356 Applied Principles: Game Design
  • — Directed elective†

Interactive design

  • ITGM 120 Introduction to Interactive Design and Game Development
  • ITGM 130 Digital Design Aesthetics
  • ITGM 220 Core Principles: Programming
  • ITGM 267 Core Principles: Interactive Design
  • ITGM 377 Applied Principles: Social Media Applications
  • — Directed elective‡

Television producing

  • FILM 101 Digital Film Production: Story to Screen
  • SNDS 101 Sound for Film and Television
  • TELE 205 Television Field Production
  • TELE 210 Television Studio Production
  • TELE 350 Television Postproduction
  • — Directed elective§

Additional electives: 10 hours

  • — Free elective

  • — Free elective

Total course of study: 180 hours

* Consult the general education and mathematics competency requirements.
† Choose one of the following: ITGM 236 Core Principles: Game Art, ITGM 326 Applied Principles: Programming, ITGM 351 Cognitive Art of Game Design, ITGM 360 Interactive Game Project or ITGM 364 Scripting for Games.
‡ Choose one of the following: ITGM 237 Core Principles: Visual Design for Interactive Media, ITGM 277 Core Principles: User-centered Design, ITGM 347 Applied Principles: Physical Computing , ITGM 357 Applied Principles: Interactive Web Design, ITGM 360 Interactive Game Project  or MOME 130 Motion Media Design Techniques I.
§ Choose one of the following: ANIM 459 The Short Short, DWRI 106 Introduction to Screenwriting, MOME 130 Motion Media Design Techniques I, MOME 401 3-D Motion Media Design, TELE 202 Survey of Television, TELE 300 Line Producing, TELE 303 Segment Producing or TELE 401 Producing New Media for Advanced Television.
Consult your faculty adviser in selecting elective courses.
Course numbers and titles are subject to change.