What will air travel be like in the year 2027?
This simple prompt got the engines humming for the spring quarter SCAD Collaborative Learning Center (CLC) project with Delta Air Lines.
At a Kiah Hall kick-off meeting on March 30, ten Delta employees—including Carrie Moore, a SCAD alumna currently working at Delta in the airline's global innovation center, The Hangar—met with fifteen SCAD students chosen to participate in the project. The distilled brief: Design a better experience for Delta customers of the future. Nicole Jones, global innovation leader at Delta, added a jocular caveat: "Whatever we say, don't let it sway what you want to do."
The Delta project epitomizes SCAD CLC, where students engage with top businesses to find solutions to timely challenges. The collaborative learning opportunities are devised expressly to prepare SCAD students for successful careers.
"These CLC partnerships are some of the most important things we have to offer students," said Professor Bethany Armstrong, who along with Professor Xenia Viladas guided the SCAD/Delta CLC. "Building real world experiences is the future of education."
As the quarter progressed, students traveled to Atlanta to visit The Hangar and learn more about Delta. Founded in 1924 in Macon, Georgia as an aerial crop dusting enterprise, Delta Air Lines now operates from the global hub at Hartsfield-Jackson Atlanta International Airport with over 325 destinations worldwide.
SCAD CLC students explored service concepts and experience prototypes while factoring in technical trends, physical environments and social factors to create the Delta experience of tomorrow. Ten weeks and innumerable inspired white-board sessions later, the project culminated in a presentation in the SCAD MOA theater, with the Delta team in attendance.
In the future, CLC student Alex Sander explained, "Security becomes care, time is flow, and control moves to conversation." As fellow student Disharee Mathur put it: "In 2027, Delta is going to take the best care of its customers because it will know them before they get on board."
The students proffered an interactive visual rendering of a theoretical trip taken by two travelers to Sweden in the year 2027. This case study format allowed students to explain how a number of concepts will work in practice, including:
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Thread Talk: The use of "smart" textiles connecting everything from flight attendant uniforms to in-flight seating, creating a superior communication channel between flight crew, onramp staff, customers and virtual assistants.
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Delta Green: A fluid security process utilizing plant-based biometric scanning to allow customers to flow through a checkpoint without stopping to create a seamless experience on the way to the gate.
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Delta Lite: A solution to the pain points of packing and checking bags, allowing travelers to 3D print their clothes and select amenities that will be waiting for them at their destination.
Following a spirited Q&A session, Professor Xenia Viladas observed: "The students are not only able to present their ideas, but have the valuable opportunity to discuss them in real-time with the client."
"I was blown away by the presentation," said Delta's Nicole Jones. "This CLC has been an immersive chance to really hear SCAD students' new thinking and fresh perspectives. In return, we're able to expose students to the Delta brand and the challenges we face in the travel industry. It's a win-win."
Diversity of ideation derived in part from the diversity of SCAD students. The following Bees participated in the Delta CLC:
Dipali Bajaj (B.F.A., user experience design, Bangalore, India)
Marco Cirri (B.F.A., service design, Rome, Italy)
Michelle Compton (B.F.A., graphic design, Little Rock, Arkansas)
Shreya Dhawan (M.F.A., service design, Noida, India)
Disharee Mathur (B.F.A., interior design, Jaipur, India)
Craig Matola (B.F.A., industrial design, Lake Orion, Michigan)
Oluwatoyin Obasa (B.F.A., visual effects, Katy, Texas)
Natalie Ouma (B.A., interior design, Niceville, Florida)
Niket Madhav Parekh (B.F.A., service design, San Francisco, California)
Breana Russell (B.F.A., service design, Myrtle Beach, South Carolina)
Tanmay Rajiv Sabharwal (M.Arch., architecture, Thane, India)
Alex Sander (B.F.A., user experience design, Lakeland, Tennessee)
Eliska Skarolkova (M.A., design for sustainability, Prague, Czech Republic)
Abigail Toon (B.F.A., graphic design, Columbus, Georgia)
Jiayu Zhou (M.F.A., industrial design, Jiangsu, China)
