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Fragrance marketing and management minor

Available at:  
- Savannah

Through the planning and implementation of a new fragrance launch, students gain valuable hands-on experience with the essential materials and core ingredients of fragrance while also analyzing business models and operating strategies that fuel the growth of the international fragrance industry. This exploration allows students to develop a unique appreciation for the role fragrance products play in building global fashion brands and maximizing financial performance.

  • FASM 210 Digital Presentation Techniques
  • FASM 311 Visual Communication for Consumer Engagement
  • FASM 320 Fragrance Marketing and Management
  • FASM 330 New Fragrance Product Launch
  • Directed elective*

Total course of study: 25 hours

* Select one of the eight options: BREN 200 Introduction to Branded Entertainment; WRIT 210 Promotional Writing; PHOT 214 Lighting Applications: From Products to Portraits; FASM 215 Fashion Aesthetics and Style; BUSI 265 Principles of Marketing; IDUS 321 Industrial Design in the Marketplace; ADBR 341 Designing the Brand; or MOME 408 Multiplatform Media Brand Packaging.