Professor Zach Rich walks into Art's Café wearing his signature look: bright aloha shirt under a black vest, accessorized with a wide smile. The SCAD alumnus (B.F.A., animation, 2014; M.F.A., animation, 2017) explains that the Kickstarter campaign for "True Tail: School of Heroes" has exceeded its funding goal within a week of its launch. The action adventure animation, a product of Skynamic Studios, founded by Rich and Allison Sribnick (B.F.A., animation, 2012), is illuminated by its motto: "Every Hero Has a Tail."

Zachary Rich:
During my freshman year at Richmond Hill High School in Georgia in 2001, SCAD sent an informational packet in the mail with a DVD featuring student animation work. It inspired me to learn more about animation, and after graduating high school in 2005, I decided to apply to SCAD and got in. I knew I wanted to study animation at SCAD!
My sophomore year at SCAD, I decided that before making my senior film, I should do a practice run. At the time I was learning Adobe Flash, character animation, special affects animation, layout design and character design, but I needed experience in directing and managing a collaborative endeavor. For my practice film, I decided to use preexisting copyrighted characters, so that I could move right into preproduction. This also provided me with a finished product that I could study from and emulate, which would give me a better overall educational experience. I emailed Hasbro and Turner Home Entertainment, and received permission to use their characters in an educational context.
I then decided to combine characters from the shows "My Little Pony" and "The Powerpuff Girls" into a 30-minute animation called "Double Rainboom." It was a lot of fun, and provided me with a wealth of experience managing people and production pipelines. We wound up gathering an international crew of 105 artists spread all over the globe! Because we put the SCAD logo at the start of it, I still get students in my classroom to this day, who say, "You're the 'Double Rainboom' guy! I came to SCAD because of that!" I'm still shocked and humbled that it's been viewed over 60 million times on YouTube.
After finishing "Double Rainboom" in March of 2013, Allison Sribnick and I formed an artists' conglomerate called Skynamic Studios. That's when "True Tail" started, an original idea we came up with from scratch. After working on it for a year, in summer 2014 we pitched "True Tail" to Nickelodeon, and while they were impressed with our work, were told the version we had wasn't developed enough. So we kept working on it! And pitched it again. Then worked on it some more, and pitched it again, and worked on it further. Finally, after spending six years developing it, we decided to bypass the pitching process and pursue crowdfunding through Kickstarter, launching a three-and-a-half-minute animation on our Kickstarter page. We initially asked for $25,000 for a 3-5 minute pilot, but we did not expect it to fund so fast!
Now we get to sit back and see just how far the funding will surpass our original expectations. For example, reaching the $45,000 tier will allow us to make an 8-11-minute pilot. We already have the script, thanks to Allison's incredible writing skills. She handles all of the writing, while I focus more on animation supervision and technical direction. We both work on art direction together, and we have an excellent business relationship.
We're excited to Kickstart our pilot episode, and sometimes you need that crowdfunding buzz to attract the attention of a brick and mortar network. Hopefully a network will option our show, allowing us to create an entire Season (or two) of "True Tail" for our fans to enjoy. Our target demographic for "True Tail" is 7-10-year olds, although we definitely still want teenagers and young adults to watch and become fans of our show as well.
Aside from one day getting "True Tail" optioned as a cartoon series, I've also wanted to be a professor in a university environment since I was in grade school. I was a graduate mentor while I was a SCAD grad student, and spent a lot of my free time running weekly workshops, assisting professors with classes, and teaching Summer Seminars for high school students.
After I received my masters, I was hired as a professor at SCAD teaching computer art (CMPA). Starting fall 2019, CMPA is transforming into DIGI, which stands for digital communication. The name change reflects our renovated curriculum. Students will still learn Photoshop and Illustrator and other computer software, but there will be a heavier focus on discussions, and reading about digital fluency, and what it means to live in a digital world. It's incredibly exciting!
Learn more at www.skynamicstudios.com