"Over the last 12 months, SCAD Bees have achieved what students elsewhere could only dream of: designing and building not one but two electric vehicles — the Aether, a convertible sports car, and the Tyr, an off-roader overland SUV," announced President Paula Wallace, during a momentous unveiling this week.
Students within SCAD's award-winning industrial design program have created these fully functioning electric vehicle concept cars. Each car puts the guest in the driver's seat of their own experience, with functional designs for cruising down coastal highways and navigating challenging off-road terrain—meant to engage and encourage the next generation of driving public.
The project's focus was on curating an experience for Gen Z, a demographic that views driving differently than previous generations. Initial research found 75% of Gen Z do not look forward to getting their driver's license. SCAD students set out to change this perception.
"These new electric vehicle concepts answer an essential question for the automotive industry as more and more young people are choosing not to drive at all, using rideshare and public transportation instead, and SCAD's Aether and Tyr reverse that shift in spectacular ways — because we do our research!" President Wallace remarked. "Our two SCAD EVs present the future of driving for all drivers, with commercial appeal. And they're gorgeous!"
"SCAD's industrial design program creates hands-on learning experiences that no other university does, and the building of these electric vehicles is a prime example," said professor of industrial design Rafael Corazza Ronchetti. "This is an incredible opportunity for our students to enhance their career readiness by designing and building a fully functional car."
The project emphasized pooling innovative student talent from across the university's top-ranked degree programs, including interior design, fibers, motion media design, graphic design, user experience (UX) design, and interactive design and game development. The various builds and elements of each vehicle reflect the disciplines involved, as well as the creative ingenuity of the SCAD students who brought these vehicles from concept to completion.
The Aether electric vehicle, developed in Savannah, proposes a new design language that appeals to the Gen Z demographic while paying homage to influential cars of the past, including the Ferrari 312 F1 and the Porsche 917. The vehicle's racing aesthetic includes an open top and an AI companion that curates music based on driving style. Aether was entirely printed with innovative 3D technology that incorporates acrylic gel photocured with UV lights. This technology was a key element to the success of developing the car in record time.

Wheel genius: Tyr, ready to roll.
Tyr, the electric vehicle created in Atlanta, evokes the narratives and causes crucial to Gen Z. Environmentally-minded students created a car centered on sustainability and used intentional colors, designs, and relevant features to empower the driver's personal journey. In a recent SCADask survey of Gen Z respondents, fuel efficiency, environmental impact, and technology features were all listed as top transportation priorities.
"We built the Tyr electric vehicle to have a platform that will grow with the user, one that goes from the street to an off-road terrain environment," SCAD Atlanta associate chair of design Owen Foster said. "By prioritizing autonomy, ecological responsibility, and cutting- edge technology, the Tyr becomes an extension of the driver's home, offering safety, reliability, and an unparalleled driving experience with sustainable interiors, a large acrylic screen, adjustable seating, and small truck bed."
Throughout the development process, students worked alongside faculty and industry mentors to learn specialized skills that were essential to building successful and fully functioning electric vehicles. The emphasis SCAD places on application over theory is unlike any other industrial design program. "SCAD students engaged pros in the automotive industry, as well as others in fashion, luxury marketing, and ‘fringe tech' such as controlling a car with eye tracking and hand gestures," President Wallace observed. "We transform SCAD students into pros by compelling them to create real products for real clients and within the constraints of real time, modeling professional practice."

Electric youth: the powered-up Aether.
Visit scad.edu/evcars.