Sydnei Berry can kick it — and she's got the sneakers to prove it.
On a muggy summer morning in Boston, Berry (M.F.A., illustration, 2024) sits in her apartment across the street from New Balance's global headquarters, where she recently completed a yearlong apprenticeship as a lifestyle footwear designer. "When you're making a shoe, anticipate the needs of the person who'll wear it," she says, nodding from experience.
The cool, colorful footwear Berry worked on at New Balance is currently flying off the shelves at Foot Locker, part of a growing global sneaker industry that exceeds $80 billion in annual sales. The Men's 2002R in pastel blue and green, the Women's 530 in blue and white, and grade-school, preschool, and toddler editions all bear Sydnei's color choices. "By creating colorways, you curate different personalities, using color to translate and pop out and add definition to the sneaker," she says.

Let it pop: the New Balance 2002R, colorways by Sydnei Berry. Image courtesy New Balance.
Berry's New Balance sneakers will continue to hit market through 2026, and while her apprenticeship's conclusion is a moment for reflection, Syd serves her backstory with unabashed exuberance.
It was in 2022, while walking to SCAD House in Atlanta, that she saw a poster announcing a new degree program at SCAD: sneaker design.
"I was like, Oh, I want to try sneaker design from an illustrator's point of view! I spoke with [sneaker design professor] Q Williams, showed him I'm proficient in Illustrator, Photoshop, and Procreate, and he equipped me with a VR headset and got me up to speed."
When Berry arrived for day one of Digital Sneaker Design: VR to 3D Prototype (SNKR 475), she was, she says, "taking it just for fun." Williams believed she had the potential to transform the discipline.
"Sydnei was a unicorn," Q says. "SNKR 475 was made up of an even split between industrial design students and fashion students, and Sydnei coming in as an illustration student meant she brought organic forms in her own design language. Her ability to maximize her potential in sneaker design opened up a world of possibility."
Berry's coursework combined the avant-garde and the highly practical. Mention the chunky-soled hiking sneaker she designed called Gnawing Gnasher, and Berry beams: "If an animal sees you before you see it, but they only see your feet, what message are your shoes sending?" She attributes her integrated approach to Williams: "Q encourages you to be extremely imaginative, and then he'll ask, How would we go about actually making this shoe?"

Animal logic: Gnawing Gnasher boot designed by Sydnei Berry. Copyright Sydnei Berry.
Getting grounded in materials was a process for the Augusta, Ga. native who describes her own work as "extravagant" and "exploratory."
"Coming to SCAD in 2021 for my graduate studies, I wanted to segue into fashion while still working with illustration," Berry says. "I learned that what I wanted to do is called surface design. It means adding illustrations — hand-painted, screen-printed, or done digitally — onto everything from children's toys to a rococo corset to sneakers. We're essentially storytellers and can go into whichever avenue we want to take."
Professor Phivi Spyridonos taught Berry in courses including Illustration Markets (ILLU 735) and Directed Projects for Illustration (ILLU 742) and inculcated an appreciation for the limitless potential of surface design. "Sydnei built entire narratives — layered, personal, and visually striking — through her sneaker designs and illustrations, and her ability to merge concept and design with meaning was truly exceptional," Spyridonos says. "Plus, her kindness and positivity made her really stand out."
That compelling combo — call it Syditude — kicked in as Berry completed her master's degree and saw the LinkedIn listing for the New Balance apprenticeship. "I applied with a link to my portfolio, which was something my SCAD professors drilled into me — keep your website updated at all times, you never know who's looking!"
New Balance contacted her for an interview, and "I walked them through the shoes that I'd worked on at SCAD, and they saw I knew how to work with tech packs." An ensuing conversation with New Balance VP of Lifestyle Brad Lacey led to an offer of a one-year apprenticeship in Boston.
"New Balance immersed me in their work environment right away, in meetings with designers, working hands-on on the same projects," Berry says. She calls the New Balance workplace "communal" and mentions NB Gives Back, as well as company viewing parties for the 2024 Olympics, and her own adventures exploring Boston, a city new to her. "I went kayaking on the Charles!"
Contemplating what's next, putting her best sneaker-wearing foot forward, Syd smiles and sends a "big shout-out to SCAD!" Her sneaker design professor Q Williams says it best: "Sydnei is fearless, boundless, and knows how to adapt and get her vision across. She makes it happen."
Connect with Sydnei Berry on LinkedIn!