At the age of 4, Jessica Rubinstein was shopping for her own clothes because her mother claimed she was just too picky. Rubinstein (B.F.A., fashion, 2018) says this was when her family knew she was destined for a career in fashion.
Now, in 2018, Rubinstein is hustling through her whirlwind journey to the Supima Design Competition.
The Supima Design Competition is an annual event where finalists from multiple top design schools in the U.S. create runway collections from five types of cotton provided by Supima. The finalists will have their designs featured at New York Fashion Week, Sept. 6-Sept. 14, 2018. The winner will be announced on September 6. One look from each finalist's collection will also be shown during Paris Fashion Week, Sept. 25-Oct. 3.
Jessica discovered the Supima Design competition her freshman year, when she saw the collection of SCAD alumna and 2015 1st place winner Kate McKenna-Schliep (B.F.A., fashion, 2015). From that moment, Rubinstein was determined to represent SCAD at the Supima Design Competition her own senior year.
"I decided I really wanted to apply for this competition because I love evening wear," said Rubinstein.
The skills Rubinstein acquired at SCAD allowed her to reach her Supima goal. Jessica claims that before SCAD she didn't even know how to sew.
"SCAD was my first everything," said Rubinstein with a laugh.
These SCAD firsts culminated her senior year, which she says were filled with long nights spent perfecting her senior collection. Over winter break, Rubinstein also interned with Project Runway finalist Merline Labissiere (B.F.A., fashion, 2011). On top of all this, Jessica had to submit her application for SCAD to choose their Supima finalist.
Two weeks before the end of senior year Rubinstein was announced as the Supima finalist for SCAD; the Monday after graduation she was at Eckberg Hall bright and early getting started on what would become the 21.21 collection.
The inspiration for Rubinstein's line 21.21 sprouted from her close relationship with her twin brother Jonathan Rubinstein (B.F.A., accessory design) and their desire to officially collaborate on a project. Jonathan, a senior, has been an integral part in the 21.21 process, helping create the acrylics for Jessica's evening wear pieces, as well as additional accessories.
The name 21.21 is laden with meanings that bring Jessica's interests and relationship with her brother to light. Jessica wanted to represent connection, especially between her and Jonathan. They were born on the 21st of November and by using the number twice Jessica wanted to represent the unique relationship between twins.
The name 21.21 also represents a major facet of Jessica's collection: technology.
"We think that technology is going to be a big part of the world. It already is," said Rubinstein.
Jessica and Jonathan initially played around with featuring technology in the pieces via electricity. Ultimately, they decided the garments would be created using the cutting-edge technology SCAD has to offer at the lab in Fahm Hall where Jonathan works, such as 3D printers and laser cutters.
"The main idea was creating a garment through technology," said Rubinstein. "That's how we got the idea of acrylics and laser cutting and scanning."
Rubinstein's collection 21.21 features white evening wear pieces made of Supima cotton, covered in blue, angular acrylics. Jessica and Jonathan have already diligently swaddled the pieces in bubble wrap to transport them to New York for Fashion Week. As arranged by Supima, Rubinstein will also be interviewed by 15 different major designers and labels.
Jessica praises SCAD for allowing her to achieve her goal of competing in Supima.
"I really encourage SCAD students who want to reach for Supima to do it," Rubinstein said. "It's a great opportunity."

The winner of the Supima Design Competition 2018 will be announced on Sept. 6 at NYFW.
Tune into the live stream at 4 p.m., Thurs. Sept. 6, here.