SCAD Atlanta student Linxin "April" Lu (M.F.A., advertising) has been awarded first place ($5,000 prize) at the Student Shark Tank competition at the Global Wellness Summit, for her idea for Sveeet, a portable saliva test for diabetic youth. Shaped like a fortune cookie, Sveeet is a concept device intended to use biocensors able to detect glucose levels. Lu accepted the award after presenting at the summit, held in Boston in December 2021.
In addition to April, the Sveeet project group included SCAD Atlanta students Zhentao "Evens" Xia (M.F.A., advertising), Yuxin "Elle" Yi (M.F.A., advertising), and Yuting "Tibo" Zhu (M.F.A., advertising). The students were guided by advertising professor Gauri Misra-Deshpande during graduate coursework culminating in the project.
"These SCAD Atlanta advertising students are prepared to create product ideas within the multi-billion-dollar wellness innovation industry," Misra-Deshpande said. "They are taught to understand market, audience, brand needs, and how to create a story that resonates with all stakeholders."
The students developed Sveeet in a virtual setting in 2021; they were grouped by professor Misra-Deshpande out of time-zone necessity, conducting their work live while in China. (All four students have since returned to in-person, on-ground learning in Atlanta.)

"The diligent Sveeet team worked virtually from different cities in China," confirms Misra-Deshpande. "They and their class focused on audience definition, empathy mapping, product design exercises, and storytelling. Students with language and cultural diversity were guided through wellness market landscape and innovation paradigms to conceptualize solutions."
April prepared with SCADamp associate director and communication coach Greg Skura prior to her presentation on stage in Boston. The Shark Tank of Wellness awards were judged by Frank Pitsikalis, founder and CEO, ResortSuite; Amir Alroy, co-founder, Welltech Ventures; Karen Ballou, founder & CEO, Immunocologie Skincare, and Mia Kyricos, Chief Love Officer, Kyricos & Associates.
April Lu: "Because the Global Wellness Summit allowed one person on stage, I presented. As a team, we were all responsible for different roles: I was responsible for the video, Evens took charge of the digital prototype and 3D modeling, Tibo was in charge of branding, and Elle was in charge of research. Once we had our key selling point, we wrote a creative brief and went from there."
For the Sveeet team, connecting over Zoom was a daily activity. Unsurprisingly, when it came time to discuss her Global Wellness win with SCADworks, April coordinated her three other Sveeet team members for a video chat where they offered insights into their process, and reactions to the award.

Elle Yi: "With the focus on global wellness, we started with the realization that some of our own family members are diabetic, so we decided to focus on the blood sugar problem. The first part of our research was into the many products that already exist, and how it's gone beyond having to prick your finger into testing with saliva. So, we focused on designing a device that would do that."
Evens Xia: "As a group, we did a lot of prototyping to refine the idea. We changed the shape many times, until we settled on the curvy fortune cookie shape that we knew will appeal to children."
Tibo Zhu: "When we thought about branding, we knew the product would be the same worldwide, but it would have to be branded and advertised differently in different countries and cultures."
Linxin Lu: "Sveeet has the tagline 'The best is yet to come' and I was having difficulty pronouncing it. I worked with our SCADamp coach Greg on that until I was comfortable saying it in competition. I was still nervous, but I realized I need to be ambitious when I speak English."
Evens: "She did a great job presenting the work, showing our idea, and expressing the emotions of the product. Sveeet is a concept that has real potential to be developed into a product in the global marketplace."
Congratulations to SCAD Atlanta student Rui Wang (M.F.A., advertising) who won second place ($2,500) at this year's Global Wellness Summit for his idea, a circadian-sensitive sleep skylight called Sora.