With a brand of photography that blends fashion, character design and game culture, alumnus Vegas Giovanni (B.F.A photography, 2016) is a rising star. This excellent mix of elements recently landed the photographer’s work on set for the new season of "Empire," premiering Wednesday, September 21 on FOX.

SCAD: Your photography will appear in Cookie's apartment on the new season of "Empire." How was your work selected?
GIOVANNI: One of the buyers for the show scouted me. I was delighted and surprised to know she was a fan of my work, and interested in showcasing it on "Empire."
SCAD: You studied photography at SCAD. How did the degree program prepare you for your career?
GIOVANNI: I came to SCAD as an interior design major. I had no experience in photography, only fashion. Deciding to transition into photography was one of the best decisions I’ve ever made. The program and its faculty were excellent at providing me with a well-rounded understanding of both the artistic and technical aspects of the field. That, along with an overwhelming feeling of kinship and belonging, shaped me into the person I am today. I would recommend SCAD and its photography program to any and everyone.

SCAD: Your creative success is blossoming — what is your formula for growth?
GIOVANNI: First and foremost, I consistently try to remain in a state of calm and inner peace. This allows my mind to focus on all of the random things it needs to dig through in order to reach the ideas. Since I’m a freelancer, I have to manage my time well, so it’s important to make sure that I do productive tasks each day, outside of shooting and retouching.
SCAD: What advice do you have for other aspiring creative entrepreneurs, especially other SCAD students?
GIOVANNI: Don’t wait until you are out of school to break into your career path. Each week at SCAD should be spent not only handling school work, but also finding your way into your industry. Set personal goals and use your time strategically and consistently. I got a lot of great work done while in school, but I sure had fun, too. Treat yourself for each accomplishment; the little steps really matter and deserve to be celebrated. Last and most importantly, keep putting out the work that resonates with you. It doesn’t matter how many likes you get, or how many people are into it. It always takes a while for the masses to catch up to good, meaningful work.

SCAD: You were born in Florida, but now call Atlanta home. Tell us about this city: How does it feed your creative spirit?
GIOVANNI: I love Atlanta. There is a soul and energy that resonates throughout the city, and a lot of artists are tapping into it. The market is slowly beginning to expand and catch up to the talent that lives here, and I’m excited to watch the transformation happen. I get a lot of inspiration from photographers like An Le, Tim Walker and Mario Testino. But the bulk of my ideas are influenced by dreams, and the fantastic universe of anime and video games.
SCAD: What are your plans for the future?
GIOVANNI: It’s hard to plan for the future when you feel like you’re strategically weaving your way through each month. As a freelancer my main plan is simple: Keep shooting, and keep putting it out into the world. I know that by constantly doing that, the right opportunity will find its way to me. While I will always call Atlanta home, I am ready to see what else is out there. I have discovered an appreciation for my work in Atlanta, but I have always wanted to experiment with different markets and contrasting point of views.
Artwork courtesty of Vegas Giovanni. Artist's headshot by Luane DeMeo.