Harness the power of story with advertising design chair Duke Greenhill on 'Guests and Gusto'
Humans crave stories. A good story makes us think and feel, connects us, helps us make sense of the world, and communicates our values, beliefs, and creative ideas in a way mere data never could. But what makes a good story? And how do we leverage story in all of our work?
In this workshop, SCAD chair of advertising design Duke Greenhill unveils the secrets of contemporary screenwriters and the time-tested strategies of history’s most celebrated writers to show you how to enrich your communications — from major projects to workaday emails — with the power of story.
About 'Guests and Gusto'
Tune in to the SCAD virtual series Guests and Gusto for conversations and content with leading cultural voices. Meet the creators and innovators remaking creative industries and get essential insight to guide your career in art, design, and entertainment.
This event is open to the public.
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