Students filled the halls of the SCAD Museum of Art Saturday, Sept. 30, 2017, for WordCast, a day-long media conference connecting students with industry leaders in journalism, broadcast and multimedia storytelling through hands-on seminars, career advice workshops and one-on-one critiques.
Presented by SCAD Student Media, WordCast speakers included Adam Cole, science writer and multimedia journalist for National Public Radio, Mary Anthony Green, featured columnist for GQ magazine, Miguel Fuller, WPOI Hot 101.5 radio personality, and documentary filmmaker Gabriella Garcia-Pardo (B.F.A., film and television, 2012).
"Making it as a food and travel writer," a workshop led by Hannah Hayes (M.A., arts administration, 2013), associate travel editor at Southern Living, offered a meme-filled PowerPoint presentation complete with straight-talk about the business of being a freelancer. Hayes began her workshop discussing the current state of magazine industry, including recent editorial cutbacks and decreasing freelance rates.
"But there's good news!" Hayes said among a wave of relieved laughter. "There's never been a better time to be a younger person in the industry — we know how to do all the things!"
Hayes encouraged students to learn skills that complement their writing, including video production and editing, and experience with CMS, coding and analytics. On a slide titled "What do you need to show people to get a job?," Hayes spoke about the importance of holistic storytelling.
"Consider all the different ways to tell your story," she said. "If you can show an editor real reasons to spend money on a video component, they'll be impressed by the amount of research you already put into the story."
Following Hayes' class was "Editing for broadcast," a technical audio editing workshop taught by Tracie Hunte, a reporter for RadioLab/WNYC.
With the Avid Pro Tools application projected onto a monitor, Hunte reviewed the post-interview steps she took in one of her favorite RadioLab stories, "One Vote," about how a single state legislator's vote in 1920 changed the outcome of the American suffrage movement. Throughout her presentation, Hunte played clips from the both the edited and unedited versions of the interview, showing how audio was changed.
"The first thing I do with an interview is cut anything unusable and group by topic," Hunte said, cutting and pasting her favorite quotes from the interview to demonstrate. "I'm already thinking about the story arc when I do this—how should we open the story and what will make a good ending?"
Another tip Hunte shared concerned the process of finding and logging each interjection in an interview — every time a person says "and," "but," "yes," "no," and other connective words.
"Once I have a log of interjections, it is much easier for me to connect sentences and ideas when I edit an interview," Hunte said.
Hunte concluded her workshop by suggesting resources for students interested in podcasting, from books about ethical editing to the best microphones and other equipment.
"Always feel free to pitch me story ideas," Hunte said. "Maybe you're more interested in the storytelling aspect than the technical editing. We need it all!"
