Press Release / Dec. 19, 2016

SCAD students create first virtual reality musical short


"Say It With Music" premiered at the 2016 Savannah Film Festival

SAVANNAH, Georgia — The Savannah College of Art and Design (SCAD) debuted the first virtual reality (VR) musical at the 2016 Savannah Film Festival. The short film, "Say It With Music", was created entirely by SCAD students and is the first musical produced as a virtual reality experience.

"What can I say? Innovation is in our DNA. "Say It With Music" is a cinematic marvel and a truly collaborative feat," said SCAD President and Founder Paula Wallace. "Its world debut at the 19th annual Savannah Film Festival continues the long SCAD tradition of surprising the world of cinema and advancing the frontiers of film."

Staged in a restaurant, "Say It With Music" follows the unexpected romance of two servers. Using sound cues to drive the narrative, the film immerses the audience in a 360-degree experience, with multiple plot lines captivating viewers in an unprecedented way. SCAD students, representing 17 of the university's academic programs — animation, dramatic writing, fashion, fashion marketing and management, film and television, graphic design, illustration, industrial design, interactive design and game development, motion media design, performing arts, photography, production design, sequential art, sound design, themed entertainment design and visual effects — created a custom camera rig combining five Sony FS7 cameras and six GoPros to capture every angle on set. This groundbreaking achievement was directed by Lubomir Kocka (M.F.A. visual effects, B.F.A., film and television, 2012) and Oliver Chen (B.F.A. film and television), and produced by Joshua Howard (B.F.A. film and television).

"What started as a project challenge in the SCAD Collaborative Learning Center (CLC) evolved into a film that viewers from the most prestigious and respected global film and media companies agree is a complete game-changer in the industry," said Michael Chaney, film and television professor at SCAD. "It's essential that we continue to provide cutting-edge technology and unique opportunities for our immensely talented students."

The CLC enables students to work directly with industry professionals to solve creative challenges and deliver design concepts for global brands. Through the CLC, students have developed advertising campaigns, user experiences, and new products for the world's finest and most successful organizations and companies, including BMW, The Coca-Cola Company, Disney, Google and NASA. Many students who work on CLC projects are hired by industry partners upon graduation.

Shot on campus by SCAD students, "Say It With Music" is the first VR project developed and owned entirely by the university. SCAD was among the first universities to pioneer VR technology, connecting students to an immersive virtual tour experience utilizing Google Cardboard.

"Say It With Music" debuted at the 2016 Savannah Film Festival, the university's annual celebration of cinematic creativity, during a new VR showcase. Famed film critic and historian Leonard Maltin said of the film, "'Say It With Music' has all the technical bells and whistles you'd expect from a VR musical, as well as that most elusive ingredient: charm."

For more information on "Say It With Music" visit scad.edu/music.

SCAD: The University for Creative Careers

The Savannah College of Art and Design is a private, nonprofit, accredited university offering more than 100 academic degree programs in 43 majors across its locations in Atlanta and Savannah, Georgia; Hong Kong; Lacoste, France; and online via SCAD eLearning. SCAD enrolls nearly 13,000 undergraduate and graduate students from more than 100 countries. The innovative SCAD curriculum is enhanced by advanced professional-level technology, equipment and learning resources, as well as opportunities for internships, professional certifications and collaborative projects with corporate partners.

In 2015, the prestigious Red Dot Design Rankings placed SCAD in the top four universities in the Americas and Europe. Career preparation is woven into every fiber of the university, resulting in a superior alumni employment rate. In a study of Spring 2015 SCAD graduates, 98 percent were employed, pursuing further education or both within 10 months of graduation. For more information, visit scad.edu.

SCAD media contacts

Allison Falkenberry
VP for PR and Marketing
912.401.6908
afalkenb@scad.edu

Ally Hughes
Director of University Communications
912.525.4881
ahughes@scad.edu

All news and press