Design your best life with Kirsty Williams of Serena & Lily

For decades, Kirsty Williams has redefined the American lifestyle brand, from Ralph Lauren to Williams Sonoma. As the chief design officer for the coastal-chic home décor company Serena & Lily, she’s bringing classic SoCal vibes to a whole new level through thoughtful, conscious product design. In this conversation with Margaret Russell, honorary dean of the SCAD School of Building Arts, Williams shares her take on tracking trends, concepting collections, sourcing and merchandising, and how to build and grow a brand that lets you live a life you love.

This event is presented as part of SCADstyle 2019 and is free and open to the public.