Cue the design industry’s tech transformation with The Business of Fashion at SCAD FASHION 2024
Explore the future of the industry with The Business of Fashion’s head of content strategy, Robin Mellery-Pratt, and senior content strategist Shenel Wickramaratne as they share revelations from the latest BoF market analysis. As curators of compelling content, Mellery-Pratt and Wickramaratne have gleaned invaluable insights from conversations with creatives and C-suite executives alike. Together they anticipate the technological transformation of the industry, from the gamification of the path to purchase to generative AI, offering insight on how top brands are hyper-personalizing the consumer experience and enhancing their brand stories by emphasizing authenticity and relatability with a new wave of content creators.
All SCAD Card holders have unlimited access to BoF Professional, an essential daily resource for fashion creatives, executives, and entrepreneurs. Register with your SCAD email to activate your subscription and receive access to industry insights and analyses, case studies, how-to guides, and free online courses, plus invitations to premier live conversations and more exciting content exclusive to SCAD.
This event is free and open exclusively to SCAD Card holders.