Elevate creative for elite global brands with MATTE Projects' Brett Kincaid and Matthew Rowean
Innovating at the convergence of design, curation, narrative, and hype, MATTE Projects is the go-to creative agency for the world’s top brands in fashion, beauty, film, music, tech, and the luxury and lifestyle spaces. Join MATTE Projects chief executive officer Brett Kincaid and chief creative officer Matthew Rowean in conversation with Oscar Betancur, chair of SCAD advertising, as they detail the studio’s transformation into one of the most sought-after agencies of its era.
With managing partner Max Pollack, Kincaid and Rowean founded the New York-based studio in 2010, expanding to include offices in Los Angeles and Mexico City. The studio’s work spans advertising, content creation, immersive experiences, film development, music production, and beyond. Kincaid’s industry-leading expertise in entertainment production extends across a deep portfolio of projects for clients including Marc Jacobs, Kitsune, and Cartier, as well as the films FYRE: The Greatest Party That Never Happened (Netflix) and Hell of a Cruise (Peacock), among others. Rowean, an originator of experiential marketing, draws on his professional art practice, advancing the brand identities of premier international clients—including LVMH, Chanel, Hermès, PUMA, Roc Nation, and Google—with conceptual rigor and aesthetic command. Follow @matteprojects on Instagram.
This event is free and open to SCAD students.