SCAD is thrilled to present the exhibition Ellen von Unwerth: This Side of Paradise at SCAD FASH Museum of Fashion + Film in Atlanta. Curated by SCAD FASH creative director Rafael Gomes, This Side of Paradise presents more than 50 photographs and fashion films from celebrated photographer Ellen von Unwerth's vast editorial and artistic repertoire.
“The exuberant Ellen von Unwerth shows SCAD students how to plot a truly polymathic career as a director, photographer, author, storyteller, stylist, model, provocateur," remarked SCAD President Paula Wallace. "This Side of Paradise at SCAD FASH is already the show of the season in Atlanta, and a spectacle worth seeing up close.”
Von Unwerth is one of fashion's most sought after photographers, revered for her provocative yet poignant images that amplify bold sensuality and the joy of identity's unique fluidity — themes that have carried throughout her work for more than three decades. Inspired by von Unwerth's Paris studio, the atmospheric exhibition at SCAD FASH emulates a mischievous and raucous party through a dazzling curation of the artist's trademark images brimming with movement, decadence, and glamour. Come face to face with fashion VIPs and cultural icons as seen through von Unwerth's lens, including portraits of Beyoncé, Rihanna, Lady Gaga, Janet Jackson, RuPaul, Britney Spears, Naomi Campbell, Paris Hilton, Christina Aguilera, Zoë Kravitz, Alton Mason, and others. This Side of Paradise's film component includes projections of von Unwerth's stimulating and exuberant short fashion films featuring characters played by Coco Rocha, Miley Cyrus, and Georgia May Jagger.
“I am so proud and thankful to SCAD FASH for dedicating this show to me," said Ellen von Unwerth. "This Side of Paradise is the place to be! The show reflects my vision of a society with no boundaries, of celebration, intimacy, love, friendship, fun, and glitter — even a little devil is allowed in. I hope everyone who visits enjoys this exhibition!”
Von Unwerth began her career as a model in Europe. Constrained by the rigidity demanded of models, she transitioned to a role behind the lens. Photography became the medium by which she shared her personality and artistic vision with the world. Throughout her career, von Unwerth has been celebrated for her distinct style and ability to portray electric narratives through her images and films. Her advertising campaigns for Guess, Agent Provocateur, Absolut, Chanel, Tommy Hilfiger, MAC Cosmetics, Baccarat, H&M, Dior, A.P.C., and Belvedere, among others, remain legendary. She is a longtime collaborator with the world's most revered fashion, art, and lifestyle publications including Vogue, Elle, Glamour, i-D, Interview, Numéro, Paper Magazine, Playboy, and GQ. An accomplished author, von Unwerth has published bestselling books showcasing her powerful photography including Snaps (1994), Wicked (1998), Couples (1999), Revenge (2003), and Fräulein (2009).
“Ellen von Unwerth is one of the industry's most enigmatic personalities and photographers — her style is truly one-of-a-kind, and her images and ffilms are spontaneous, playful, bold, and seductive," declared SCAD FASH creative director Rafael Gomes. "Ellen's thrilling body of work is an inspiration to so many of our SCAD students and it is an honor to present this exhilarating showcase at SCAD FASH.”
On the occasion of the exhibition, the museum hosted an exclusive reception and conversation with von Unwerth and journalist, editor, and curator Stefano Tonchi, followed by a masquerade party with an avant-garde dress code. SCAD students from the top-ranked degree programs of photography, fashion, advertising and branding, film and television, and luxury brand management were delighted by the opportunity to engage with the artist through portfolio reviews, artist talks, and other programming.
The opening of This Side of Paradise inaugurated the university's signature SCAD FASHION 2023 weekend in Atlanta, a film and runway showcase of innovative and original collections from students within SCAD's prestigious School of Fashion. Von Unwerth will be a featured guest for the weekend's festivities and the esteemed recipient of the SCAD Étoile, recognizing the artist's illustrious contributions to fashion, photography, and film.

Ellen von Unwerth: This Side of Paradise is on view at SCAD FASH Atlanta through January 8, 2024.