Online Bachelor of Arts in Advertising
At SCAD, online advertising coursework parallels professional practice and often involves real clients. Collaboration with students in writing, illustration, photography, graphic design and other SCAD programs creates a model of interaction common in the advertising profession. Online courses in creative copywriting, strategic planning, business and integrated brand marketing round out a curriculum that produces graduates with superior capabilities and potential. SCAD eLearning students learn the most current and progressive advertising principles and practices, and graduate with a portfolio that is leading edge.
Online B.A. Degree
Visual Communication Concentration in Advertising
Core curriculum |
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| Foundation studies | 25 hours | |||
| DRAW | 100 | Drawing I: Form and Space | ||
| DRAW | 101 | Drawing II: Composition and Media
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| DSGN | 100 | Design I: Elements and Organization | ||
| DSGN | 101 | Color: Theory and Application | ||
| - | Studio Elective | |||
| General education | 90 hours
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| ARTH | 100 | Survey of Western Art I | ||
| ARTH | 110 | Survey of Western Art II | ||
| ARTH | 207 | 20th-century Art | ||
| CMPA | 100 | Survey of Computer Art Applications* | ||
| CMPA | 110 | Advanced Survey of Computer Art Applications* | ||
| COMM | 105 | Speech and Public Speaking | ||
| ENGL
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123
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Composition | ||
| PHIL | 301 | Aesthetics | ||
| - | ARLH/ARTH Elective | |||
| - | ARLH/ARTH Elective | |||
| - | ENGL Elective | |||
| - | ENGL Elective | |||
| - | General Education Elective†
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| - | General Education Elective†
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| - | General Education Elective† | |||
| - | Natural Sciences/Mathematics† | |||
| - | Natural Sciences/Mathematics† | |||
| - | Social/Behavioral Sciences† | |||
| - | Social/Behavioral Sciences† | |||
Concentration |
45 hours |
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| ADVE | 130 | Introduction to Advertising Design | ||
| ADVE
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204
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Creative Copywriting | ||
| ADVE | 207 | Fundamentals of Typography for Advertising Designers§ | ||
| ADVE | 210 | Understanding Client Objectives | ||
| ADVE | 300 | Digital Production Skills for Advertising Designers§ | ||
| ADVE | 304 | Art Direction I | ||
| ADVE | 321 | Copywriting for Print | ||
| ADVE | 323 | Advertising Design and Typography | ||
| GRDS | 205 | Typography I‡ | ||
| GRDS | 243 | Digital Page and Web Graphics§ | ||
| - | ADVE Elective | |||
Additional electives |
20 hours
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| - | Free Elective | |||
| - | Free Elective | |||
| - | Free Elective | |||
| - | Free Elective | |||
Total course of study |
180 hours
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* Choose one of these two courses.
† Consult the general education and mathematics competency requirements.
‡ Choose one of these two courses.
§ Choose one of these two courses.
Consult your faculty adviser in selecting elective courses.
Contact SCAD eLearning
- elearning@scad.edu
- 800.869.7223
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Contact Admission
Events
Spring Quarter 2012 ends
May 31, 2012
Commencement
June 02, 2012
News
- May 15, 2012
SCAD Cinema Circle screens "Yellow Submarine" - May 15, 2012
Sequential art presents free Mini-Comics Expo - May 14, 2012
SCAD honors student films at SCADemy awards - May 10, 2012
Isabel and Ruben Toledo named honorary chairs
Recognition
- U.S. News & World Report picks photo program
- Van Doninck is Edenton town planner
- Village of Kake adopts Meinhardt plan
- Stovall is graphic designer at Never Boring
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