B.F.A. in advertising

Available at:  
- Atlanta
- Hong Kong
- Savannah

Foundation studies: 35 hours

  • DRAW 100 Drawing I: Form and Space
  • DRAW 101 Drawing II: Composition and Media
  • DRAW 200 Life Drawing I
  • DRAW 206 Drawing for Storyboarding
  • DSGN 100 Design I: Elements and Organization
  • DSGN 101 Color: Theory and Application
  • DSGN 102 Design II: 3-D Form in Space

General education: 55 hours

  • ARTH 100 Survey of Western Art I
  • ARTH 110 Survey of Western Art II
  • ARTH 207 20th-century Art
  • CMPA 100 Survey of Computer Art Applications*
  • CMPA 110 Advanced Survey of Computer Art Applications*
  • COMM 105 Speaking of Ideas
  • ENGL 123 Composition
  • — ARLH or ARTH elective
  • — ENGL elective
  • — General education elective†
  • — Mathematics/natural sciences elective†
  • — Social/behavioral sciences elective†

Major curriculum: 75 hours

  • ADVE 130 Introduction to Advertising
  • ADVE 150 Creative Concepting
  • ADVE 201 Digital Production for Advertising
  • ADVE 204 Advertising Copywriting
  • ADVE 207 Fundamentals of Typography for Advertising
  • ADVE 253 Web Advertising‡
  • ADVE 304 Art Direction I: Traditional and Digital
  • ADVE 321 Copywriting for Print and Digital Media§
  • ADVE 323 Advertising Design and Typography§
  • ADVE 334 Art Direction II: Integrated Campaigns
  • ADVE 341 Branding
  • ADVE 353 Interactive and Digital Media in Advertising
  • ADVE 430 Advertising Self-promotion
  • ITGM 267 Core Principles: Interactive Design
  • ITGM 357 Applied Principles: Interactive Web Design‡
  • MOME 130 Motion Media Design Techniques I
  • — ADVE, GRDS, ITGM or MOME elective, or CLC 580

Additional electives: 15 hours

  • — Free elective
  • — Free elective
  • — Studio elective

Total course of study: 180 hours

* Choose one of these two courses.
† Consult the general education and mathematics competency requirements.
‡ Choose one of these two courses.
§ Choose one of these two courses.
Consult your faculty adviser in selecting elective courses.
Course numbers and titles are subject to change.