Your future in fashion marketing and management
SCAD's fashion marketing and management program places students at the intersection of fashion, business and marketing. Professionals in this field create and foster global marketplace trends by influencing every link of the fashion chain. They wear a variety of hats and drive innovation through materials sourcing, supply chain management, manufacturing, economic strategy, trend forecasting, consumer understanding, product promotion and investor relations. It's a big, diverse industry, and marketing and management professionals stand at the helm.
No. 1 graduate fashion program in the U.S. for learning experience in 2017
London-based The Business of Fashion has ranked the SCAD graduate fashion program No. 1 in the U.S. for learning experience.
Fashion marketing and management degree
SCAD's B.F.A. degree in fashion marketing and management is offered in Atlanta, Hong Kong and Savannah.
- Atlanta - Hong Kong - Savannah
Alexander McQueen diorama | Courtney Gill
Designs on the future
At SCAD, you'll have access to the leading minds and latest technology in the industry, as well as the resources, mentors and nurturing environment you need to land your dream job.
Discover more career opportunities
"If you're a [fashion designer], you better have someone who understands the business of fashion — production, marketing and sales. These are all things that make for a great designer."Kelly Cutrone | Founder of People's Revolution
Learn from the masters
The SCAD FASH Museum of Fashion + Film, the largest museum of fashion and film, and the award-winning SCAD Museum of Art in Savannah, feature curated couture exhibitions with designs of Oscar de la Renta, Vivienne Westwood, Carolina Herrera and Daniel Lismore. The two museums also exhibit looks from the university's permanent collection of more than 1,000 garments created by the world's leading fashion houses.
Related majors and minors
Students work closely with their colleagues in fashion, fibers, accessory design and related departments to gain intimate knowledge of the market, from product conception to distribution.