Your future in fashion marketing and management

SCAD's fashion marketing and management program places students at the intersection of fashion, business and marketing. Professionals in this field create and foster global marketplace trends by influencing every link of the fashion chain. They wear a variety of hats and drive innovation through materials sourcing, supply chain management, manufacturing, economic strategy, trend forecasting, consumer understanding, product promotion and investor relations. It's a big, diverse industry, and marketing and management professionals stand at the helm.

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Fashion marketing and management degree

SCAD's fully accredited B.F.A. degree in fashion marketing and management is offered in Atlanta, Hong Kong and Savannah.

  - Atlanta    - Hong Kong    - Savannah

Student work

Fashion management and marketing, Courtney Gill, Alexander McQueen, Summer 2014

Alexander McQueen diorama | Courtney Gill View more student work

Designs on the future

At SCAD, you'll have access to the leading minds and latest technology in the industry, as well as the resources, mentors and nurturing environment you need to land your dream job.

Discover more career opportunities

"If you're a [fashion designer], you better have someone who understands the business of fashion — production, marketing and sales. These are all things that make for a great designer."

Kelly Cutrone | Founder of People's Revolution

Related majors and minors

Students work closely with their colleagues in fashion, fibers, accessory design and related departments to gain intimate knowledge of the market, from product conception to distribution.

Ready to see more?

Connect with us! Request more information or apply today, and we'll send you everything you need to begin your exciting journey at SCAD.