With a foundation in organizational anthropology, collaborative learning, brand analytics, design principles and business practices, the design management program introduces design thinking into all operations of organizations. Design management students develop an understanding of the vital role of creativity as strategic advantage when incorporated into traditional business activities.
Collaborative cultureThe design management program focuses on interdisciplinary collaboration and the integration of tangible design thinking in all levels of strategy, planning and management. Driving innovation and communicating the role of design in business - key components in creating new enterprise, developing new products and stimulating the investor community - are at the core of graduate students' learning objectives.
Design management is offered in Savannah and online via eLearning.
Classroom and beyond
The design management curriculum prepares students to establish a vision and create conditions for successful new ventures to be conceived, designed, produced and consumed. Real-world projects involving an expansive spectrum of disciplines enhance students' knowledge and application of theory, visualization, financial practices, marketing and more.
Along with dynamic coursework and industry-sponsored projects, students and professors participate in and present papers at major conferences, including the Industrial Designers Society of America's National Education Conference, Ethnographic Praxis in Industry Conference, the International Conference on Design Principles and Practices and others.
COIN-ing a conference
SCAD hosted the first two international conferences on Collaborative Innovation Networks (COINs), in partnership with MIT and Wayne State University, in 2009 and 2010. The COINs conferences bring together a multidisciplinary group of practitioners and students of the emerging science of collaboration for workshops, panel discussions and networking.