Welcome
Extending far beyond the management of design in business, design managers integrate knowledge of fundamental business activities such as research, product development, marketing, communications and production with an understanding of the essential role of creativity as a strategic advantage.
The design management program focuses on interdisciplinary collaboration and the integration of design thinking in all levels of strategy, planning and management. Coursework and interdisciplinary projects enhance students’ knowledge and practice of theory, visualization, financial practices, marketing and collaborative culture. Driving innovation, creating new industry, and communicating the role of design and business are key components in creating new businesses, developing new products and stimulating the investor community.
The curriculum focuses on interdisciplinary partnership and the integration of design thinking in all levels of strategy, planning and management. Cultivating the language and culture of design in business prepares students to be well informed in the role of design as a business creation partner.
The curriculum focuses on interdisciplinary partnership and the integration of design thinking in all levels of strategy, planning and management. Cultivating the language and culture of design in business prepares students to be well informed in the role of design as a business creation partner.
Contact Design Management
- klarrimo@scad.edu
- admission@scad.edu
- Hong Kong/Savannah/eLearning: 800.869.7223 or 912.525.5100
- Atlanta: 877.722.3285 or 404.253.2700
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Ask Virtual Adviser
Events
Transfer Chat Session (Noon-3 p.m. EST)
Nov. 18, 2009- Winter Quarter Begins
Jan. 04, 2010
News
- Oct. 19, 2009
BusinessWeek: SCAD one of world's best - May. 05, 2009
Harbick lectures on "The Practice of Design" - Jan. 29, 2009
Think tank founder visits SCAD
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