Violette Serrat
Founder, VIOLETTE_FR
A French makeup artist turned beauty mogul, Violette Serrat brings effortless Parisian chic to the world. The beauty entrepreneur channels her aesthetic into her namesake brand VIOLETTE_FR as a love letter to self-expression, art, and timeless beauty rituals that celebrate individuality. VIOLETTE_FR was developed as a reminder that we were born perfect — an approach to beauty that is both totally natural and deeply creative. Celebrating individuality and differences rather than fixating on trends, VIOLETTE_FR encourages all to have fun with makeup and, most importantly, believe in the je ne sais quoi within us all.