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SCADstyle guest Resse Pozgay.

Reese Pozgay

VP of brand and creative marketing, Moose Knuckles Canada

Born in Arizona and raised in New York City, Reese Pozgay specializes in brand building across digital, ecommerce, 360-marketing, and social media platforms to create experiential initiatives including product development and retail oversight. His work includes industry defining activations such as Marc Jacobs' social currency experiment #DaisyTweetShop, one of fashion's first VR runway experiences, and Revlon's record-breaking TikTok campaign that within days generated billions of views. Previously, he led marketing at LaPointe, driving accelerated growth through fully integrated campaigns, and served as global VP of marketing at Revlon, where he redefined how heritage brands show up in modern culture. Quick to the creative draw as advertising silos began to fall, his expertise in a variety of departments and leadership roles uniquely positioned him for the current marketplace, straddling the rapidly fusing retail and digital realms to drive overall identity and authenticity while guiding meaningful brand expressions. Today, he serves as VP of brand and creative marketing for luxury outerwear brand Moose Knuckles Canada, specializing in panoramic marketing for the modern consumer through authentic content strategy while stewarding the heritage company to new heights of immersive exposure in culture-first ecosystems.