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Press Release / Jan. 15

Merlien Institute and SCAD Bring Highly Successful UX360 Conference to US in April 2026


ATLANTA — Merlien Institute, the leading organizer of conferences for the user research and market research communities, is partnering with the Savannah College of Art and Design (SCAD) to bring its UX360 Research Conference to the United States in 2026. The conference will take place April 21-23 at SCAD Atlanta's SCADshow theater, creating a unique link between SCAD’s student body and the professional user experience (UX) community.

The inaugural U.S. edition of UX360 will follow the trusted Merlien Institute conference format, with a highly focused, single-stream conference track and an interactive social area with exhibits and networking spaces, as well as newly added poster presentations by SCAD students and dedicated sessions bridging academia and industry.

"We are extremely pleased to have found such a strong partner to bring our UX360 conference to the U.S.," said Merlien CEO Jasper Lim. "This collaboration will enable us to connect SCAD’s highly acclaimed UX research program with global industry leaders from our network and foster new collaborations between students, researchers, and practitioners."

"This partnership represents a transformative opportunity to bridge academic excellence and industry practice," said Jesús Rojas Ache, vice president of SCADpro and innovation. "By hosting UX360 at SCAD Atlanta, we're not just bringing world-class UX professionals to our students, we're creating meaningful connections that will shape the next generation of design leaders. Our students will have unprecedented access to engage with industry professionals through portfolio reviews, poster presentations, and mentorship opportunities, while our global partners will discover emerging talent at the forefront of applied UX innovation."

The inaugural U.S. edition of UX360 is scheduled for April 21–23, 2026. For more information about UX360 2026, visit https://na.ux360summit.com/.
 

About Merlien Institute:

Founded in 2008, Merlien Institute is an established business-to-business (B2B) events organizer and think-tank dedicated to delivering exceptional value to user research, consumer insight, and marketing research professionals. With over a decade of experience, it has built a reputation for providing high-quality information and networking opportunities to its clients. For more information, visit merlien.com.
 

About SCAD

SCAD is a private, nonprofit, accredited university, offering 100 graduate and undergraduate degree programs across locations in Atlanta and Savannah, Georgia; Lacoste, France; and online via SCADnow. SCAD enrolls approximately 18,500 undergraduate and graduate students from more than 100 countries. The future-minded SCAD curriculum engages professional-level technology and myriad advanced learning resources, affording students opportunities for internships, professional certifications, and real-world assignments with corporate partners through SCADpro, the university’s renowned research lab and prototype generator. SCAD has earned top rankings for degree programs in interior design, architecture, film, fashion, digital media, and more. Career success is woven into every fiber of the university, resulting in a superior alumni employment rate. A 2025 study found that 99% of recent SCAD graduates were employed, pursuing further education, or both within 12 months of graduation. SCAD provides students and alumni with ongoing career support through personal coaching, alumni programs, a professional presentation studio, and more. 

 

Media Contacts:

Wendy Gardner
SCAD Senior Director of Public Relations
[email protected]

Catalina Penuela
Merlien Institute Marketing Manager
[email protected]

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