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Pratik Thakar

Vice president and global head of generative AI, The Coca-Cola Company

Pratik Thakar is the vice president and global head of generative AI in The Coca-Cola Company's marketing transformation office, where he leads creative, content, and design excellence. Directing programs that shape AI-driven storytelling, collaborative innovation, and next-generation creative development across Coca-Cola's brand portfolio, Thakar advances global initiatives that integrate generative AI into the company's marketing ecosystem. With nearly two decades of international experience, he unites creativity and emerging technology to guide large-scale brand transformation across diverse markets. Before joining Coca-Cola, Thakar held senior leadership roles at Grey Group, McCann Worldgroup, Saatchi & Saatchi, DDB, and Lowe. As chief strategy and innovation officer for Grey Group Greater China, he founded the Grey Innovation Lab, which accelerated design and technology-driven solutions for clients like Puma, L'Oréal Group, MasterCard, Nestlé, Intel, and Coca-Cola.