Rapha Abreu

Global vice president of design at The Coca-Cola Company, Rapha Abreu leads the full creative and strategic direction for one of the world's most iconic brand portfolios. The first Latino to serve as the company's top design executive, he oversees brand identity, packaging innovation, visual communication, retail and environmental design, and integrated experience systems that connect Coca-Cola's legacy with contemporary culture. A graphic and industrial designer with more than two decades of global industry experience, Abreu previously served as vice president and global head of design at Restaurant Brands International, where he led the end-to-end redesign of Burger King and transformed design for Popeyes and Tim Hortons. His reimagining of Burger King's identity and restaurant experience — spanning spatial design, service models, and digital integration — established a new standard in quick-service brand innovation.