Rob Gruhl

Rob Gruhl is a seasoned innovator at Nordstrom, where he spearheads the strategic adoption and scaling of generative AI technologies across the organization. With more than 30 years of experience in technology leadership, Gruhl views generative AI as the most significant change in his career, revolutionizing how creativity, design, and business intersect. In his current role, Gruhl guides initiatives that leverage AI to enhance employee productivity, streamline software development, and create dynamic, engaging experiences for customers. Beyond driving practical outcomes, he is passionate about fostering fluency in generative AI, empowering individuals to rapidly learn new skills and take on challenges that previously felt out of reach. Known for his approachable style, optimism, and commitment to choosing kindness, Gruhl mentors teams on navigating AI adoption with confidence and creativity. Through his leadership, he illustrates how generative AI can be a transformative force, enabling us all to build extraordinary solutions and solve more ambitious problems.