Matthew Stetson

Recently appointed as the new creative director of amika, Matthew Stetson brings more than 15 years of experience in beauty, fashion, and luxury to the hair care brand. Stetson specializes in digital transformation with an unparalleled penchant for crafting brand narratives. Prior to his role at amika, Stetson's diverse expertise in leading in-house and agency teams for L'Oréal and Shiseido led to significant creative and social campaigns that boosted brand experience, consumer engagement, and sales both nationally and internationally. His iconic campaigns for global beauty brands include clients Laura Mercier, Skinceuticals, and Clé de Peau Beauté. In his role at amika, Stetson leads a team in crafting stunning, thoughtful, and forward-thinking campaigns that seamlessly deliver artistry and economy.

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