Skip to main content Accessibility Policy
David Yi, SCADstyle 2022

David Yi


David Yi is the co-founder of good light, one of the first gender-inclusive skincare brands to launch at stores and platforms like Nordstrom and Soko Glam, and editor-in-chief of Very Good Light, a men's and mascs beauty publication. He is also the author of Pretty Boys, which became an instant bestseller on Amazon. In 2021, Yi was named one of Logo's "30 LGBTQ+ Pioneers." He was also named to the Glossy 50 alongside entrepreneurs like Selena Gomez and Venus Williams. In 2019, Marie Claire named him one of "25 People Changing the Beauty Conversation." Yi has received press in The New York Times, LA Times, Forbes, and Allure, among others, as a thought leader in men's beauty, identity, masculinity, and Asian American advocacy. Yi has championed DEI across his decade of journalism, writing for Vogue, WWD, The Wall Street Journal, and GQ, as well as launching the fashion and beauty verticals at Mashable in 2015. A founder of AIM: Advocates for Inclusion in Media, Yi is a GLAAD and Webby Award nominee. He is also a producer and television writer, currently developing a show with the studio MACRO.