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Roop Virk

Luxury and brand management professor

Education

  • M.B.A., international luxury brand management, ESSEC Business School
  • M.B.A., international business, Punjabi University
  • B.A., computer science, Kurukshetra University

Credentials

  • Professor of luxury and brand management, 2025–present, Savannah College of Art and Design, Atlanta, GA
    Professor of fashion marketing and management, 2020–25
  • Co-founder/co-owner, 2018–20, Shawl Wallah, Toronto, Canada
  • Marketing and communications manager (LVMH), 2014–18, Bulgari, New Delhi, India
  • Marketing officer, 2011–14, Burberry, New Delhi, India

Awards, recognitions, and honors

  • Presidential Fellowship (2025), Savannah College of Art and Design: Awarded a Presidential Fellowship for the research project, Crafting Luxury Interiors: An Industry Study and Educational Proposal, examining the intersection of luxury interiors, industry practice, and curriculum innovation.
  • Burberry Global Icon Award – Creative Mind (2013): Recognized globally by Christopher Bailey (Chief Creative Officer) and Angela Ahrendts (CEO) for developing Burberry India's first localized festive marketing campaign, establishing a new model for culturally relevant luxury marketing.