Phil Riedel

A lifelong enthusiast of streetwear style, Phil Riedel (SCAD B.F.A., industrial design, 2006) has moved culture and fashion forward throughout his career, starting off designing footwear, watches, accessories, and denim for streetwear pioneer Marc Ecko. Expanding his affinity for footwear design, he helped launch the category for Fossil Group, then shifted his unique perspective to the brand's core watch and accessory categories. In the decade since, Riedel has helped revolutionize watch design. Currently, as creative director of product design for the Italian luxury lifestyle label Diesel, he has shaped trends and actively participated in the evolution of streetwear culture with his bold aesthetic and strong design language.