SCAD students using laptop to collaborate on project

Advertising copywriting minor

Available at:  
- Atlanta
- Savannah

Students learn the fundamentals of writing persuasive and attention-grabbing ad copy and applying branding strategies to a range of media, from Web platforms to broadcast campaigns. The minor emphasizes polished writing combined with innovative and strategic thinking.

  • ADVE 204 Advertising Copywriting
  • ADVE 314 Specialized Copywriting
  • ADVE 321 Copywriting for Print and Digital Media
  • ADVE 415 Copywriting for Campaigns
  • ADVE 441 Copywriting for Broadcast

Total course of study: 25 hours