Adult Swim: Network IDs

SCAD students collaborated with Adult Swim to conceptualize, develop and creatively execute original network ID tags to air during commercials on Cartoon Network. ID tags are short animations to indicate to viewers that they are watching Adult Swim.

 

8

concepts developed

4

network IDs aired

700,000+

initial Facebook views

Project approach

To kick off the project, industry leaders from Cartoon Network's late-night programming partner, Adult Swim, introduced ID tags currently on air. After students became familiar with the network's vision and branding, they pitched eight animations, four of which were chosen for production during a tour of the studio. Breaking into four teams, the students took the winning concepts and continued to refine style frames, storyboards, motion tests and dailies. Adult Swim provided feedback and helped create custom audio for each ID tag.

Project leads

Gregg Azzopardi, animation professor
Christina Maloney, motion media design professor

Student disciplines

Animation
Motion media design

"I was impressed by the work they did in the limited amount of time. Their work was at the same level as some of the professional animators we hire to make network IDs."

Chris Hartley | Adult Swim director of production

Project outcome

Students presented the final four, completed animations to the partner at the end of collaboration. Not long after, Adult Swim followed up with SCAD to say that all four network ID tags had been approved for on-air. Adult Swim ran the student animations during programming and posted them to the official Adult Swim Facebook page, where they were viewed more than 760,000 times.

"The Adult Swim collaboration was honestly one of the best experiences I've had in my academic life. The project was a fantastic way to find out how an animation company operates, and I'm incredibly proud of myself and my peers for making the surprising, out-of-the-box ID tags that we made. The animations are great portfolio clips, and I feel like this experience has given me context for what I want to be a part of in the future."

Nicolas Pflug | M.F.A. animation

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SCADpro

SCADpro works with more than 50 professional partners every year, providing students and alumni with real-world experiences to increase their viability in the work force. Visit SCADpro today to learn more about its history, benefits and the opportunities it offers.

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