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Service Design
Offered in:
SAVANNAH

Welcome

Service design is about driving innovation through the application of design thinking. Service designers employ new tools and methodologies to leverage digital, material and experience resources in an effort to help companies and organizations remain competitive and continue to attract customers.

Services represent an increasingly significant part of the economy in a wide range of sectors, including retail, health, military, public services, leisure, transportation, telecommunications, entertainment and media. In response to growth in this field, SCAD is the first university in the United States to offer B.F.A. and M.F.A. degrees in service design.

Service design focuses on the improved customer experience. It is the activity of planning and organizing infrastructure, systems, communications, products, experiences and behaviors in order to improve the quality and interaction between providers and customers.

The service design program at SCAD explores the business practices, technologies and design paradigms that focus on user-centric encounters. New language, tools, techniques and methodologies are reviewed and developed to form a range of approaches and knowledge assets that inform and shape the emerging discipline of service design.

Students learn the importance of understanding that the interactions of touch-points, human factors and emotional ergonomics are essential in developing social and culturally pertinent service ecologies and architectures.