The service industry comprises the most significant portion of the economy, both in the United States and globally, through a wide range of sectors. As a result, service design continues to emerge as an important practice, focusing on strategic-level design of service systems and experiences that are meaningful, sustainable and profitable to service providers, consumers and society.
Leading the wayIn response to the exponential growth in this field of design, SCAD launched the first and only B.F.A. and M.F.A. degree programs in service design. The service design program takes a progressive approach to preparing students for new, highly strategic roles that are increasingly in demand across many industries. There are more positions for user experience architects, however, than there are qualified designers to fill them. The SCAD service design program is addressing that imbalance and preparing students to enter this emerging field.
Service design is offered in Savannah.
Designing touchpoints, shaping experiences
Service design experts help employees, managers and partners see their product or service from the customer's perspective, carefully crafting the touchpoints - or points of interaction between consumer and service provider - in order to shape the user's experience. Innovative service touchpoints may include environments for in-person exchanges, digital interfaces and devices, service delivery protocols or information systems and organizational models.
SCAD service design graduates have careers in retail, health, military, public services, leisure, transportation, telecommunications, entertainment and media industries, including:
- Application designer
- Retail design manager
- Customer experience manager
- Online services design manager
- Exhibition and museum designer
- User experience designer
- Facilities designer
- Industrial designer
- Product designer
- User interface designer
- Web designer