This course explores the professional business aspects of the fashion industry. It addresses the sectors and functions of the industry that oversee the operational and decision-making processes. Students gain an understanding of fashion business practices, including the fiscal and organizational structures that make up effective business entities. Students formulate a business plan in preparation for entry into the industry.
LXFM 502 Fashion Marketing and Advertising Principles
This course explores an expanding area of the fashion industry through a series of interactive projects, including but not limited to visual merchandising, fashion advertising and professional practices in the luxury market sector.
LXFM 720 Supply Chain Management Strategies
A thorough exploration of supply chain management from the manufacturer’s perspective is presented. Major areas of global sourcing, vendor evaluation, quality assurance, materials resource planning, inventory control and budget considerations are covered. Students develop a seasonal production plan as a final project. Prerequisite(s): BUSI 710.
LXFM 730 Marketing of Luxury Goods
This course is designed to develop a framework for understanding the ingredients of effective marketing and the ever-changing environment of the luxury industry, such as globalization, brand images and the diversity of customer bases and their expectations. Students develop a thorough knowledge of product development, marketing, communication and management within the network of luxury fashion and fashion-related industries. Prerequisite(s): BUSI 710.
LXFM 740 Computer-enhanced Fashion Marketing
Industry standard requirements are addressed in this studio-format course, allowing students to be better prepared to enter the workforce. Projects expose students to different visual presentation approaches, developing important skill sets that allow them to pitch ideas through the use of visuals in a more effective manner.
LXFM 749 Luxury and Fashion Management M.A. Final Project
Students in this course use presentation software storyboards, graphs and charts, as well as a written component, to demonstrate the functional, informational and critical thinking skills acquired throughout the program. Topics for the presentations are developed by the associate chair of the department, on the advice of executives, to demonstrate the ability of the students to act as managers in industry. In the capstone seminar, emphasis is placed on global business concerns for the 21st century, including merchandising, sourcing, marketing, financial management and leadership. The capstone project is intended as the final, cross-disciplinary test of the management skills developed by the students in their graduate program. Prerequisite(s): FASH 782 and completion of the review for candidacy.
LXFM 779F Graduate Field Internship
Students in this course undertake a field assignment under the supervision of a faculty member. Prerequisite(s): 15 graduate credit hours, good academic standing.
LXFM 779T Graduate Teaching Internship
Students in this course undertake a teaching assignment under the supervision of a faculty member. Prerequisite(s): 15 graduate credit hours, good academic standing.
LXFM 790 Luxury and Fashion Management M.F.A. Thesis
All luxury fashion management M.F.A. students develop an original body of work that expands the body of knowledge in the field of fashion management for the luxury sector. Prerequisite(s): Completion of the review for candidacy.