Advertising

2005

Designer/illustrator, Á la Carte advertising; art director, Young & Rubicam Advertising; creative supervisor, Henderson Advertising; CEO, creative director, Bazil-Victory Advertising; vice president, creative director, Erwin-Penland Advertising

"After just eight years in the industry, I found the courage to start my own advertising agency, built on the principles that I felt were important. Fortunately, it was highly successful, and eventually allowed many other talented people to be equally successful."

More than 140 advertising awards, including the Clio, EFFIE, ADDY, Matrix, Caddy, PICA and Telly

The New York Art Directors Club, The American Advertising Federation, Telly Awards Silver Council Inductee, Adobe Creative Professionals Advisory Board, Academic Advisory Board Member For McGraw Hill Publications, Wiley Faculty Network

"I was blessed with some very talented, highly motivated teachers and mentors along the way. Now it's my turn to pay some of that back."

• ADVE 130 Introduction to Advertising
• ADVE 304 Art Direction I
• ADVE 334 Art Direction II
• ADVE 354 Advertising for Alternative Media
• ADVE 410 Branding Theory
• ADVE 420 Branding Studio
• ADVE 430 Advertising Design Self-promotion
• ADVE 438 Off-campus Advertising Seminar
• ADVE 447 Art Direction for Broadcast
• ADVE 502 Art Direction and Typography Essentials
• ADVE 709 Advertising Studio I: Creative Strategies
• ADVE 719 Advertising Studio II: Branding Solutions
• ADVE 729 Art Direction
• ADVE 739 Advertising Production
• ADVE 749 Advertising M.A. Final Project
• ADVE 751 Advertising for Alternative Media
• ADVE 768 Off-campus Seminar in Advertising
• ADVE 770 Advertising Portfolio
• ADVE 779T Graduate Teaching Internship

"First, I see it. Then, if I'm lucky, I capture it for all to see."

2010

Art director, Arnell Group; graphic designer with more than 13 years' experience

ARC International Annual Report Competition; Gold Award, Annual Report, Con Edison; Silver Award, Annual Report Cover Design, Con Edison; Bronze Award, Online Annual Report, Con Edison

AIGA, Art Directors Club, Type Directors Club

Nothing motivates her more than watching talent develop and intellect mature, and she counts it a privilege to be a part of that process. She also realizes that this growth is reciprocal, as she learns from and is challenged by her students. She is inspired by her students' ambition, educated by their learning and driven by their success.

• ADVE 304 Art Direction I
• ADVE 323 Advertising Design and Typography
• ADVE 430 Advertising Design Self-Promotion
• ADVE 749 Advertising M.A. Final Project

"Successful design execution involves not only talent and vision, but also discipline and flexibility. Push yourself. Do something unique, something you've never tried before. And keep in mind that powerful design often gains strength from its simplicity."

krop.com/ejchoidesign

Interactive art director, BFG Interactive; graphic designer, JCB Inc.; graphic designer, Counterpart Communication Design; graphic designer, Chung Design; graphic designer, Favermann Design

National Silver ADDY

Designing Sustainable Packaging, 2009

"To see others succeed."

• ADVE 200 Advertising Perspectives and Profiles
• ADVE 300 Digital Production Skills for Advertising Designers
• ADVE 351 Web Advertising
• ADVE 739 Advertising Production

2009

Creative group head, McCann Worldgroup; copy director, Comcast; instructor, AAAA Institute of Advanced Advertising Studies

Directed Jason Alexander of "Seinfeld" fame in a series of award-winning commercials for Conectiv Energy

ADDYs, Tellys, Art Directors Club, CTAM

Philadelphia Ad Club, Savannah Chamber of Commerce

AdWeek; Keynote speaker, American Marketing Association, Charleston

"Giving back to the ad industry and sharing my love for the craft of copywriting with young, talented minds."

• ADVE 130 Introduction to Advertising Design
• ADVE 204 Creative Copywriting
• ADVE 321 Copywriting for Print

"No one buys anything when they're asleep. You have to wake them up first."

writetowork.com

2008

Branding director, Kailo Advertising; worldwide eLearning marketing director, Xerox Corporation

Strategic rebranding of Herbal Essences in 2006; starting his own business

American Advertising Federation, Toastmasters

"Growing up seeing my mother derive such fulfillment from teaching gave me a great respect for the skill of teaching at all levels. As I tutored through college I realized that teaching is one of the best ways to continue your own education because great students ask difficult questions - and only great teachers will continue to learn about the field in order to answer them."

• ADVE 200 Perspectives and Profiles
• ADVE 210 Understanding Client Objectives
• ADVE 410 Branding Theory

2005

Vice president, creative director, Saatchi & Saatchi; adjunct lecturer, Rochester Institute of Technology; president, Rochester Advertising Federation; founded own firm

Created an advertising campaign for Kodak that won the Best of Show National ADDY Award; rose through the professional ranks to become a vice president and creative director at Saatchi & Saatchi Advertising; wrote master's thesis on ad schools in the United States

Numerous ADDY Awards, Andy Award, Art Directors Award, Clio Award, Sawyer Award for campaign of the year

American Advertising Federation, The One Club

Advertising Age, Adweek, Communication Arts, Graphis, Archive and The New York Times

"The desire to pass along what I've learned to a new generation of creative people."

• ADVE 150 Creative Concepting
• ADVE 304 Art Direction I
• ADVE 410 Branding Theory
• ADVE 430 Advertising Design Self-Promotion
• ADVE 792 Advertising M.F.A. Visual Thesis

"I'm looking for the next big idea."

2001

Art director, McGill Multimedia/Mosaic OPG; founded personal firm; freelance artist

ADDY Logo Design, Silver Award; ADDY Advertising Industry Self-promotion, Silver Award

ADDY chair for local AAF chapter, Type Directors Club, AIGA, American Advertising Federation

• ADVE 130 Introduction to Advertising Design
• ADVE 207 Fundamentals of Typography for Advertising Designers
• ADVE 300 Digital Production Skills for Advertising Design
• ADVE 304 Art Direction I
• ADVE 323 Advertising Design and Typography
• ADVE 334 Art Direction II
• ADVE 503 Software and Production Essentials
• ADVE 705 Typography for Advertising Designers
• ADVE 719 Advertising Studio II: Branding Solutions
• ADVE 739 Advertising Production
• GRDS 201 Introduction to Graphic Design
• GRDS 205 Typography I
• GRDS 243 Digital Page and Web Graphics
• GRDS 353 Typography II

2005

Creative director and copywriter at agencies in Minneapolis, Chicago and Boston

Adviser to two first-place teams, district level of National Student Advertising Competition

Emmy, One Show Silver, CLIO certificates, New York Film Festival, Telly Award

Mensa

Author, "Doglegs"; ads have been recognized in Communication Arts advertising annual

"Trying to help students create advertising the way I would try to do it if I had it to do over again."

• ADVE 130 Introduction to Advertising Design
• ADVE 200 Advertising Perspectives and Profiles
• ADVE 204 Creative Copywriting
• ADVE 314 Specialized Copywriting
• ADVE 321 Copywriting for Print
• ADVE 435 Global Advertising
• ADVE 450 Competition Preparatory Work
• ADVE 460 Competition Creative and Presentation Work
• ADVE 727 Exploring Copywriting Genres
• ADVE 731 Advertising Copywriting
• ADVE 737 Capturing the Authentic Voice

"Helping to improve the standard of living and the success of companies and organizations while, at the same time, raising the standards of verbal and visual communication - this is the challenge of advertising; advertising that meets this challenge has the right to be considered art."

doglegsbook.com

2005

Instructor, International Academy of Design and Technology, Stuart Graduate School of Business, Illinois Institute of Technology; The University of Chicago; International School of Management; Institut Supérieur Européen de Gestion; guest lecturer, Roosevelt University; University of Notre Dame; University of Management and Marketing of Warsaw Poland; engineered, refined and developed curriculum, contracted and managed eBusiness program, The University of Chicago

After developing a strong creative career at notable advertising agencies such as J. Walter Thompson, Dr. Shanahan launched and managed his own advertising firm. He grew and maintained that business for 17 years until going into teaching full time at SCAD.

American Marketing Association, Direct Marketing Education Foundation, AAF: SCAD College Chapter, National Business Education Association, Kingston's Who's Who, Beta Gamma Sigma

Publications

• "The next 'killer ap' has been here all along: Case studies as practical business applications." International Journal of Management and Decision Making, (Special European Union Edition) Vol. 5, No. 4, pp. 392-402.
• Shanahan, W.M. & Prabhaker, P.R. (2003). "Marble from Greece: Establishing a category brand in the United States." In C. Jayachandran & H. Paul (Eds.) "Strategies for sustainable globalization: Business responses to regional demands & global opportunities," Vol. 2, pp. 966-978.
• Prabhaker, P.R., Jabbari, K. & Shanahan, W.M. (2003). "Next Challenge for Global Online Companies: Rethink Metrics for Success." In C. Jayachandran & H. Paul (Eds.) "Strategies for sustainable globalization: Business responses to regional demands & global opportunities," Vol. 2, pp 1440-1450.

Presentations

• "Advertising: What's Next? Beginning The Journey To 2010," Advertising Research Foundation conference.
• Mini-grant recipient for paper and presentation at MUSE conference held at SCAD, Savannah, February 2009. Proceedings to be published.

After a long and fruitful career in advertising Shanahan was at a point in life where he recognized he had an obligation to pay back to the industry that treated him so well. To do so, he developed a plan to advance his own education so that he could hand off his deep knowledge to those who aspired to pursue a career similar to his own.

• ADVE 200 Advertising Perspectives and Profiles
• ADVE 210 Understanding Client Objectives
• ADVE 302 Business Practices for Advertising Design
• ADVE 310 Account Planning
• ADVE 334 Art Direction II
• ADVE 435 Global Advertising
• ADVE 754 Global Marketing Solutions
• ADVE 791 Advertising M.F.A. Thesis
• ADVE 779F Graduate Field Internship

2011

More than 30 years experience in advertising working at three elite agencies, The Martin Agency, Richmond; Fallon, Minneapolis; GSD&M, Austin

Author of popular advertising text "Hey Whipple, Squeeze This: A Guide to Creating Great Advertising." The book has been translated into five languages and is in its 12th year of print, with its fully-updated 4th edition due in February 2012.

Won 21 medals in the One Show

Board of The One Club, 2006-2008

Years of mentoring students at the agencies I've worked and the reception of my book from colleges, universities and ad schools.

ADVE 709 Advertising Studio I: Creative Strategies

2005

Writer, creative director, Erwin-Penland, TMP Worldwide and The Smith Agency

Industry leaders and fellow educators across the United States endorse his book developed for introductory students.

Nearly 100 industry awards at the local, regional and national level

American Advertising Federation

"Nets, Locks and Erasers: the only three things people ever buy."

"A deep respect for anyone brave enough to be in this business."

• ADVE 150 Creative Concepting
• ADVE 410 Branding Theory

"Of all the communication channels, none are so polluted by poor execution as advertising. My approach to the profession is anchored in the belief that advertising should reward the viewer of the ad. That reward could be a laugh, a moment of reflection or simply a new insight into themselves. Advertising needs to be effective. But it should also add to the culture of its intended audience, not degrade it."

seantrapani.com

2008

Vice president, creative director, ST&P Marketing Communications; manager of graphic communications, The Little Tikes Co.; vice president, creative director, Brubaker and Associates; senior art director, The Jayme Organization; art director, Ketchum Communications, Full-Service Advertising; art director, Meldrum & Fewsmith Advertising; adjunct professor, University of Akron, Kent State University

"To annually see my paintings hanging in the gallery walls of the Cleveland Museum of Art during the prestigious May Shows."

ADDY Awards including Best of Show, Gold, Silver and Bronze; Cleveland Society of Communicating Artist Awards; Penny Awards including Best of Show; CASE National Grand Gold; Columbus International Film & Video Festival Award

SCAD press release:

• "SCAD wins top two prizes in Woodchuck Hard Cider video contest"

American Advertising Federation, The Cleveland Museum of Art, Butler Museum of American Art, Telfair Museum of Art

"My eldest son is a gifted artist. As a parent and artist, I closely followed his growth and accomplishments while at the Columbus College of Art and Design in Columbus, Ohio. I was impressed with how his CCAD faculty shaped his life and character as they nurtured his talent and skills.

"This observation led me to my teaching philosophy. The students in my classes are the children of parents like me. I understand that they have entrusted me with the care of their young men and women and depend on me to prepare them for a successful career in their field of interest. I embrace this responsibility and take this approach with every student."

• ADVE 130 Introduction to Advertising Design
• ADVE 200 Advertising Perspectives and Profiles
• ADVE 304 Art Direction I
• ADVE 334 Art Direction II
• ADVE 355 Not-for-Profit Advertising
• ADVE 430 Advertising Design Self Promotion
• ADVE 719 Advertising Studio II: Branding Solutions
• ADVE 729 Art Direction
• ADVE 749 Advertising M.A. Final Project

"I'm an artist with an artist's drive to create, a dreamer with a dreamer's desire to discover what could be, and a romantic with a romantic's insatiable passion for squeezing everything I can out of this gift of life."

2006

Creative director and account supervisor, Max Advertising; creative director and account supervisor, Zoom Design Studios; art director, Turner Broadcasting System Inc.; art director, Creative Services; art director and designer, William Mills and Associates; instructor, Atlanta College of Art

Produced hour-long documentary on The Varsity restaurant's history, PBS; published and creative-directed a coffee table book on The Varsity restaurant's history; published and creative-directed a book on Mary Mac's Tea Room restaurant history and cookbook; published and creative-directed "I Remember When," a book on the history of baseball in the South; oversaw advertising and collateral design for CNN during the Gulf War

ADDYs, Show South Awards, BPME Awards, Galaxy Awards and CTAM Awards, Service Industry Advertising Award, Atlanta CowParade, Piedmont Park Arts Festival Poster Competition, Atlanta Symphony Poster Competition

AIGA; past vice president and member, Business Network International Midtown Chapter; past board member, Push Push Theater; past Steering Committee member, Inman Park Cooperative Preschool; past Board Member and current member, Druid Hills Civic Association

• ADVE 304 Art Direction I
• ADVE 430 Advertising Design Self-promotion

maxadv.com

2006

Creative director, J. Walter Thompson Co., The Richards Group, Tracy-Locke Advertising; principal and creative director, Atlanta Advertising Group

National and global integrated advertising campaigns for Ford, IBM, GE, Phillips Petroleum, Georgia Pacific, Home Box Office and other clients

Contributor to the Smithsonian Institution's permanent collection of the Best Advertising in America, Cable TV and Marketing Association National Award, and International Film Festival Award

Dr. Maurice Mandel

ADVE 200Advertising Perspectives and Profiles
ADVE 204 Creative Copywriting
ADVE 302 Business Practices of Advertising
ADVE 321 Copywriting for Print
ADVE 501 Advertising and Copywriting Essentials
ADVE 731 Advertising Copywriting

2002

User interface designer, Zooba Inc.; senior designer, The Screenhouse Inc.; graphic designer, Contract Advertising India Ltd.; graphic designer, ELLE India

Designed a global web interface for the Boston Consulting Group, which was then localized by various agencies across Europe, Asia and Australia

SCAD Presidential Fellowship to pursue documentary project, summer 2007; Silver Award, Government of Maharashtra (India) Best Advertising Campaign, 1996; Award for Best Advertising Campaign, Sir J. J. Institute of Applied Art, 1996; Award for Best Photography, Sir J. J. Institute of Applied Art, 1996; Award for Best 3-D Sculpture Design, Sir J. J. Institute of Applied Art, 1995

Atlanta Ad Club; Fernbank Museum of Natural History, Atlanta; High Museum of Atlanta

"Global Native - A Multi-cultural Electronic Travel Guide," M.F.A. thesis project exploring the use of GPS and user-specified content to navigate in a foreign land

"The light bulb moment that the students experience when they 'get it.' The idea of planning ahead to direct the learning process and guide their understanding of a larger concept is a very powerful inspiration as well."

• ADVE 210 Understanding Client Objectives
• ADVE 300 Digital Production Skills for Advertising Designers
• ADVE 323 Advertising Design and Typography
• ADVE 503 Software and Production Essentials
• ADVE 705 Typography for Advertising Designers
• ADVE 739 Advertising Production
• ADVE 751 Advertising for Alternative Media
• ADVE 791 Advertising M.F.A. Thesis
• CMPA 100 Survey of Computer Art Applications
• GRDS 233 Vector and Raster Graphics
• GRDS 243 Digital Page and Web Graphics
• GRDS 348 Graphic Design Studio I
• GRDS 384 Web Design
• GRDS 720 Digital Studio I
• GRDS 709 Typography Studio I

2006

Instructor, Cooper School of Art, Syracuse University, The Portfolio Center, Atlanta College of Art

Created communication design department at Atlanta College of Art and course outlines for graphic design, advertising and illustration; created Advertising Certificate Program for adult education division at Atlanta College of Art; established, with sister, the Sue Rokfalusi Scholarship for communication majors at SCAD Atlanta; board member for two years, AIGA Education Committee, Atlanta chapter

Cleveland Art Directors Shows, Communication Arts Magazine, Art Direction Magazine Awards, fine art pieces accepted in juried shows in Ohio

Crafts Council Member

Moderator for Atlanta Advertising Department's "Out to Launch" program, SCAD Atlanta Chapter of AIGA "What's Next" presentation

"Seeing a need for more accurate and realistic job presentation in the advertising, graphic design and illustration fields. Also, wanting to give students the right and most up-to-date information on what the industry is looking for so the students will be prepared to hit the ground running. And being able to give back."

"A life in art is a constantly changing journey. You never know what direction it will take you and who or what will inspire you to your next level and accomplishments. The excitement of the process is the most stimulating and motivating factor in my career as an educator and a fine artist."

2006

Principal, JSalzinger Designs; vice president, creative director, CrossMedia/Golin-Harris International; vice president, creative director, Creative Event Marketing Inc.; president, BTS Designs LTD.; senior designer, C. Henning Studios; package designer, Revlon Inc.; package designer, Container Corporation of America

Art direction, concept work, 2002 Nintendo of America E3 launch of the Game Cube; creative direction for top sponsors of the 2002 Salt Lake City Olympic Games; creative direction for top sponsors of the 1996 Atlanta Olympic Games

First place, best use and execution of special finishes, PIAG; first place, best of category, PIAG; first place, award of excellence, PIAG

Atlanta Ad Club, High Museum of Art

WIRED, Advertising Age, Creativity, Atlanta Business Chronicle, The Wall Street Journal, The New York Times and Atlanta Journal Constitution

"Strong desire to share my experience and knowledge of the industry."

• ADVE 304 Art Direction I
• ADVE 410 Branding Theory
• ADVE 719 Advertising Studio II: Branding Solutions

"I design experiences because I love people, I love life and I love discovery. I believe in challenging my skills and stepping out of my comfort zone - always trying something new. I begin my work by dreaming, adapting and putting myself in place of the consumer. And I am never satisfied until I believe my work has achieved the 'wow' factor."

2011

Executive vice president, group creative director, Arnold Worldwide; senior vice president, creative director, Hill Holiday Boston; vice president, associate creative director, DMB&B, St. Louis

Emmy Award for Public Service, the One Show, Art Directors Club, London International Award, Communication Arts, Archive, D&AD, Silver Effie Award for Citizens Bank, Gold, Silver Hatch Awards and Obie Award

"With more than 20 years of advertising experience leading large creative groups and working with national and global clients, teaching provides the opportunity to give back some of my knowledge and experience to young students. My goal is to help them understand the marketplace today and acquire the right tools and strategies to work in the advertising/communications field."

ADVE 130 Introduction to Advertising Design

"Starting with an idea will always take us on new roads of discovery, versus starting with only an execution."

rdwilcox.com

2008

Branding director, Kailo Advertising; worldwide eLearning marketing director, Xerox Corporation

Strategic rebranding of Herbal Essences in 2006; starting his own business

American Advertising Federation, Toastmasters

"Growing up seeing my mother derive such fulfillment from teaching gave me a great respect for the skill of teaching at all levels. As I tutored through college I realized that teaching is one of the best ways to continue your own education because great students ask difficult questions - and only great teachers will continue to learn about the field in order to answer them."

• ADVE 200 Perspectives and Profiles
• ADVE 210 Understanding Client Objectives
• ADVE 410 Branding Theory

2002

User interface designer, Zooba Inc.; senior designer, The Screenhouse Inc.; graphic designer, Contract Advertising India Ltd.; graphic designer, ELLE India

Designed a global web interface for the Boston Consulting Group, which was then localized by various agencies across Europe, Asia and Australia

SCAD Presidential Fellowship to pursue documentary project, summer 2007; Silver Award, Government of Maharashtra (India) Best Advertising Campaign, 1996; Award for Best Advertising Campaign, Sir J. J. Institute of Applied Art, 1996; Award for Best Photography, Sir J. J. Institute of Applied Art, 1996; Award for Best 3-D Sculpture Design, Sir J. J. Institute of Applied Art, 1995

Atlanta Ad Club; Fernbank Museum of Natural History, Atlanta; High Museum of Atlanta

"Global Native - A Multi-cultural Electronic Travel Guide," M.F.A. thesis project exploring the use of GPS and user-specified content to navigate in a foreign land

"The light bulb moment that the students experience when they 'get it.' The idea of planning ahead to direct the learning process and guide their understanding of a larger concept is a very powerful inspiration as well."

• ADVE 210 Understanding Client Objectives
• ADVE 300 Digital Production Skills for Advertising Designers
• ADVE 323 Advertising Design and Typography
• ADVE 503 Software and Production Essentials
• ADVE 705 Typography for Advertising Designers
• ADVE 739 Advertising Production
• ADVE 751 Advertising for Alternative Media
• ADVE 791 Advertising M.F.A. Thesis
• CMPA 100 Survey of Computer Art Applications
• GRDS 233 Vector and Raster Graphics
• GRDS 243 Digital Page and Web Graphics
• GRDS 348 Graphic Design Studio I
• GRDS 384 Web Design
• GRDS 720 Digital Studio I
• GRDS 709 Typography Studio I

2008

Vice president, creative director, ST&P Marketing Communications; manager of graphic communications, The Little Tikes Co.; vice president, creative director, Brubaker and Associates; senior art director, The Jayme Organization; art director, Ketchum Communications, Full-Service Advertising; art director, Meldrum & Fewsmith Advertising; adjunct professor, University of Akron, Kent State University

"To annually see my paintings hanging in the gallery walls of the Cleveland Museum of Art during the prestigious May Shows."

ADDY Awards including Best of Show, Gold, Silver and Bronze; Cleveland Society of Communicating Artist Awards; Penny Awards including Best of Show; CASE National Grand Gold; Columbus International Film & Video Festival Award

SCAD press release:

• "SCAD wins top two prizes in Woodchuck Hard Cider video contest"

American Advertising Federation, The Cleveland Museum of Art, Butler Museum of American Art, Telfair Museum of Art

"My eldest son is a gifted artist. As a parent and artist, I closely followed his growth and accomplishments while at the Columbus College of Art and Design in Columbus, Ohio. I was impressed with how his CCAD faculty shaped his life and character as they nurtured his talent and skills.

"This observation led me to my teaching philosophy. The students in my classes are the children of parents like me. I understand that they have entrusted me with the care of their young men and women and depend on me to prepare them for a successful career in their field of interest. I embrace this responsibility and take this approach with every student."

• ADVE 130 Introduction to Advertising Design
• ADVE 200 Advertising Perspectives and Profiles
• ADVE 304 Art Direction I
• ADVE 334 Art Direction II
• ADVE 355 Not-for-Profit Advertising
• ADVE 430 Advertising Design Self Promotion
• ADVE 719 Advertising Studio II: Branding Solutions
• ADVE 729 Art Direction
• ADVE 749 Advertising M.A. Final Project

"I'm an artist with an artist's drive to create, a dreamer with a dreamer's desire to discover what could be, and a romantic with a romantic's insatiable passion for squeezing everything I can out of this gift of life."