Courses

Arts Administration

Courses

100 Level

  • BUSI 101 The Design of Business Course is available via eLearning
     

    BUSI 101

    The Design of Business
    Course is available via eLearning
    Students learn the fundamentals of business and consider its purpose through the lens of a professional career in art and design. Topics studied include economics, the organizational and global environments of business, creative management, product design and development, marketing, digital and social media, and financial management. Prerequisite(s):
  • BUSI 180 Introduction to Economics
     

    BUSI 180

    Introduction to Economics
    Students receive an introduction to the principles of economics, microeconomics, markets, individual choice and firm behavior. Topics may also include macroeconomics, the study of economic growth, unemployment and inflation. Emphasis is placed on learning the methods and tools of economics, effectively applying them to a wide range of everyday problems and learning strategies used to evaluate current and past economic events and policies. Prerequisite(s):

200 Level

  • BUSI 200 Financial Accounting
     

    BUSI 200

    Financial Accounting
    This course introduces students to basic accounting systems, concepts and principles. It is designed to provide essential experience for the understanding of the commercial world of art and design. Students in this course demonstrate the ability to record, summarize, report and interpret financial information in a conventional manner for presentation to stakeholders of a business. Students concentrate on financial accounting as a core business discipline and part of a well-rounded liberal education.   Prerequisite(s):
  • AADM 201 Working in the Arts and Entertainment Industries
     

    AADM 201

    Working in the Arts and Entertainment Industries
    This course provides students with an understanding of the business structures and organizations within the arts and entertainment professions. The course explores the role of the artist in arts and entertainment; influences on the professions including public opinion, current events, law and labor unions; and contemporary issues facing the arts and entertainment professions and artists. Prerequisite(s):
  • BUSI 210 Management in the Creative Environment
     

    BUSI 210

    Management in the Creative Environment
    This introductory course in management takes the student through the four principles of management necessary to any creative workplace: planning, organizing, leading and controlling. It covers development of critical thinking as a prelude to managerial skills with particular emphasis on decision-making, interpersonal communication, ethical choices and social responsibility. Students examine important legal issues involved in the management of a business in art, design and other creative professions. Prerequisite(s):
  • AADM 225 Legal Issues in Arts and Entertainment
     

    AADM 225

    Legal Issues in Arts and Entertainment
    This course introduces students to legal issues that affect artists and administrators in the arts and entertainment professions. Topics examined include copyright, piracy, trademark protection, First Amendment rights and cultural property rights. Additionally, students explore the legal context of employment relationships including discrimination laws, labor unions, contracts, and regulated compensation and benefits. Prerequisite(s): ENGL 123.
  • BUSI 250 Macroeconomics
     

    BUSI 250

    Macroeconomics
    The course introduces students to macroeconomics as a core discipline and part of a well-rounded liberal education. It is designed to provide essential experience for the understanding of the commercial world of art and to learn the discipline as a public policy tool. Students are expected to demonstrate insight into critical thinking in economic terms and to evaluate significant global events. Prerequisite(s): Any MATH course or SAT math score of at least 560 or ACT math score of at least 24.
  • BUSI 255 A Legal Survival Guide for Visual Artists and Designers
     

    BUSI 255

    A Legal Survival Guide for Visual Artists and Designers
    Through lectures, debates and exercises, students are introduced to Intellectual Property, contractual, tax and licensing issues as they relate to the creation, licensing and sale of the creative work produced by artists and designers. Students learn how to protect their creative work, avoid infringement actions, draft a contract for sale and licensing of creative work, and discover techniques to avoid legal disputes with clients.   Prerequisite(s):
  • BUSI 265 Principles of Marketing
     

    BUSI 265

    Principles of Marketing
    This course emphasizes the role of marketing in creating value for customers, which leads to value for other stakeholders in a firm. The course covers such issues as value of products, customers and brands, methods for analyzing customers and competitors, customer segmentation, product positioning and the role of new technology. The course presents a general structure for analyzing marketing problems along with some specific quantitative tools, and provides students with a forum both for presenting and defending their own recommendations, and for critically examining and discussing the recommendations of others. Prerequisite(s): BUSI 101.

300 Level

  • AADM 310 Connecting Art and Audiences
     

    AADM 310

    Connecting Art and Audiences
    This course is designed to provide students with an understanding of how arts organizations create goals and objectives, plan programs, and fund and market programs to the public. An understanding of these processes is vital for both the arts administrator and artists working with arts organizations. Prerequisite(s): ENGL 123.  
  • BUSI 355 Entrepreneurship
     

    BUSI 355

    Entrepreneurship
    This course enables students to develop knowledge and skills in entrepreneurship. Financial management marketing strategies and business law are vital aspects of developing a business. This course provides a basis with which students may learn and develop knowledge and skills in these areas. Prerequisite(s): BUSI 265.

400 Level

  • AADM 440 Event Planning for Artists and Arts Managers
     

    AADM 440

    Event Planning for Artists and Arts Managers
    From meetings to concerts to gallery exhibitions to fundraising galas, event planning is an essential skill for those working in arts and entertainment. This course engages students through theory and practice in the art of hosting a successful event. Course topics include creating an event plan with goals and outcomes, personnel management, event promotion and sponsorships, budgeting, assessment techniques, event design and security considerations. Prerequisite(s): CMPA 100 or CMPA 110 or ELDS 205 or ELDS 225, ENGL 123.
  • AADM 495 Special Topics in Arts Administration
     

    AADM 495

    Special Topics in Arts Administration
    This course examines topical issues in arts administration. Issues vary from term to term. Prerequisite(s): Varies according to topic.

700 Level

  • AADM 701 Principles of Arts Administration Course is available via eLearning
     

    AADM 701

    Principles of Arts Administration
    Course is available via eLearning
    This course introduces students to the organizational and systematic approaches to creating and managing an artistic business in a variety of sectors. Emphasis is placed on for-profit, entrepreneurship and non-profit based businesses, giving students the tools and skills necessary to start their own and/or manage an artistic business in this field. Topics covered include incorporation, creating a business or strategic plan, organizational structures, management techniques and theories and strategic planning. Prerequisite(s):
  • AADM 709 Legal Issues in the Arts Course is available via eLearning
     

    AADM 709

    Legal Issues in the Arts
    Course is available via eLearning
    Students in this course are introduced to legal issues that affect the cultural and creative industries. Topics examined include First Amendment rights, intellectual property, contract law, labor and employee relations, and business formation and liability. Students are exposed to the prominent legal frameworks within which these matters and strategies are framed through the exploration of historical and contemporary case studies. Prerequisite(s):
  • BUSI 710 Principles of Financial Management and Marketing Course is available via eLearning
     

    BUSI 710

    Principles of Financial Management and Marketing
    Course is available via eLearning
    This course develops students' ability to read, understand and use financial statements. Emphasis is placed on financial accounting data use and on the reconstruction and interpretation of economic events from published accounting reports. In addition, the course addresses the role of marketing in creating value for customers, which in turn leads to value for other stakeholders. Prerequisite(s):
  • AADM 720 Arts Financing and Money Management Course is available via eLearning
     

    AADM 720

    Arts Financing and Money Management
    Course is available via eLearning
    Financial management is a core function within the management of any business. It is the foundation upon which the resources (human, physical and financial) of any company are maintained and monitored. Financial analysis is an essential requisite for sound strategic planning and governance. This course guides students through the key conceptual areas of financial management including accounting practices, understanding financial statements (cash flow, balance sheet, income statement), creating budgets, developing cost-benefit analyses, finding and securing start-up funding and managing investments. Prerequisite(s):
  • BUSI 720 Advanced Marketing
     

    BUSI 720

    Advanced Marketing
    Students in this course continue to gain knowledge of the marketing functions and foundations and to develop the ability to apply marketing concepts to specific business situations. They further their understanding of the relationship between marketing tactics as well as marketing strategy and decision-making. Prerequisite(s): BUSI 710.
  • BUSI 725 Financial and Managerial Accounting
     

    BUSI 725

    Financial and Managerial Accounting
    Students develop an advanced ability to understand how financial information is measured and communicated through financial statements. Emphasis is placed on learning to interpret and analyze financial accounting information and applying this data to evaluate business performance and inform decision-making. Prerequisite(s):
  • BUSI 730 Global Macroeconomics of Business
     

    BUSI 730

    Global Macroeconomics of Business
    The global economy fluctuates in relation to open economies and gains from international trade agreements, monetary and fiscal policy, foreign exchange and exchange rate determinants and international capital flows. This course gives the graduate student an understanding of the economic and financial factors that influence international trade. Prerequisite(s):
  • BUSI 735 Quantitative Methods and Analysis
     

    BUSI 735

    Quantitative Methods and Analysis
    Business decisions are not made only by high-powered executives. Artists and designers must make them every day as well. This course gives students an understanding of the role quantitative methods play in the decision-making process in business settings. Students learn about quantitative methods, how they work and how to apply and interpret them to make strong business decisions. Prerequisite(s):
  • AADM 739 Raising Funds for Non-profit Arts Organizations Course is available via eLearning
     

    AADM 739

    Raising Funds for Non-profit Arts Organizations
    Course is available via eLearning
    Students in this course explore contemporary philanthropic fundraising practices and considerations. Special emphasis is placed on values-based philanthropy through initiative design and strategy, as well as the challenges and opportunities of raising funds in the cultural or creative industries. Additionally, students develop an understanding of the various types of campaigns for raising funds, the roles and responsibilities of funders and institutional leadership, and working with volunteer boards. Prerequisite(s):
  • AADM 740 Events: Planning, Logistics, Marketing and Evaluation
     

    AADM 740

    Events: Planning, Logistics, Marketing and Evaluation
    From meetings to concerts to gallery exhibitions to fundraising galas, event planning is an essential skill for those working in the arts. This course engages students through theory and practice in the art of hosting a successful event. Course topics include creating an event plan with goals and outcomes, personnel management, event promotion and sponsorships, budgeting, assessment techniques, event design and security considerations. Students work collaboratively to produce an event and assess the results. Prerequisite(s):
  • AADM 745 Promoting the Arts Course is available via eLearning
     

    AADM 745

    Promoting the Arts
    Course is available via eLearning
    Through a comprehensive and practical approach to marketing, this course offers students an understanding of how to promote cultural or creative enterprises. Topics include market and new venture research, target marketing, direct mail campaigns, media coverage and advertising utilizing new technologies. Prerequisite(s): WRIT 743.
  • AADM 746 Arts Administration Internship Course is available via eLearning
     

    AADM 746

    Arts Administration Internship
    Course is available via eLearning
    The arts administration field internship provides students with professional experience in a cultural or creative enterprise or an organization or business that services the cultural or creative professions.  Internship opportunities may include, but are not limited to, communications enterprises, dance companies, event management enterprises, galleries, municipal cultural affairs agencies, museums, opera companies, orchestras, presenting organizations, private or corporate foundations, producing organization, theater companies, trade associations or visual arts studios. Prerequisite(s): An approved graduate field internship application.
  • AADM 749 Arts Administration M.A. Final Project Course is available via eLearning
     

    AADM 749

    Arts Administration M.A. Final Project
    Course is available via eLearning
    With the guidance of the faculty and committee members, students take the opportunity to create their own final project relating to the field of arts administration. This course allows students the opportunity to put their plans and ideas to action and execution. Students are encouraged to propose final projects that connect directly to an industry organization and professionals, creating a potential bridge from course work to the field and beyond.  Prerequisite(s): Completion of the review for candidacy. Prerequisite(s):
  • AADM 760 Arts Leadership
     

    AADM 760

    Arts Leadership
    Leading a group of people toward a goal; creating innovative strategies for managing change; constructing a vision that enables institutional effectiveness. These are the responsibilities and roles of effective arts leaders. In this course, students learn various leadership theories and styles. The course also allows for the exploration of personal leadership styles and the development of leadership skills.  Prerequisite(s):
  • BUSI 760 Advanced Financial Management and Marketing
     

    BUSI 760

    Advanced Financial Management and Marketing
    Students are expected to analyze many of the important financial decisions made within firms and institutions. Some of the topics covered include the valuation of capital, investment proposals, capital and annual budgeting, cash flow projections and the choice of investment projects. The course also emphasizes qualitative and quantitative analyses. Prerequisite(s): BUSI 710.
  • AADM 763 Cultural Policy and Advocacy
     

    AADM 763

    Cultural Policy and Advocacy
    This course investigates the various ways in which public policy in the United States—especially at the federal level—has been concerned with arts and culture. Students investigate the history and purpose of U.S. arts and cultural policy as well as the rationale, politics and agencies/programs involved with its development. The course provides insight into the arts and cultural policy environment, the policy-making process and policy actors. Prerequisite(s): AADM 701.
  • AADM 780 Special Topics in Arts Administration
     

    AADM 780

    Special Topics in Arts Administration
    This course examines topical issues in arts administration. Issues vary from term to term. Prerequisite(s): Varies according to topic.
  • BUSI 781 Global Marketing Management
     

    BUSI 781

    Global Marketing Management
    This course examines the specific issues involved in developing an international marketing strategy and in conducting marketing operations on an international as opposed to domestic scale. Attention is focused on problems such as identifying and evaluating opportunities in international markets, developing and adapting marketing tactics in relation to specific national market needs and constraints, and coordinating strategies in global markets. A strategic planning approach is adopted. Prerequisite(s): BUSI 720.