SCADDY Awards
About the SCADDY Awards
The SCADDY Awards honor student achievement in advertising and related creative disciplines. SCAD students from advertising, graphic design, motion media design, film and television, photography, fashion, animation, illustration and liberal arts are encouraged to enter.
Each year, a judging panel of respected industry professionals reviews the student submissions and votes for the award winners. SCADDY Award-winning work is entered into the ADDY Awards, the advertising industry's professional award competition, and can advance from local to regional and national. In previous years SCADDY winners have gone on to earn Silver, Gold and Best of Show ADDY Awards at the local level as well as Silver and Gold ADDY Awards at the regional and national levels.
The 7th annual SCADDY Awards will give students an opportunity to submit their best work from calendar year 2012 for judging and recognition.
Each year, a judging panel of respected industry professionals reviews the student submissions and votes for the award winners. SCADDY Award-winning work is entered into the ADDY Awards, the advertising industry's professional award competition, and can advance from local to regional and national. In previous years SCADDY winners have gone on to earn Silver, Gold and Best of Show ADDY Awards at the local level as well as Silver and Gold ADDY Awards at the regional and national levels.
The 7th annual SCADDY Awards will give students an opportunity to submit their best work from calendar year 2012 for judging and recognition.
Categories
Graphic design
01. Logo design
A logo design intended for branding a company, product or service. Submit one logo design per page, centered and in color. Include a single sentence describing the company to help the judges understand the concept. Submit your entry as a PDF file.
02. Brand identity stationery
The application of a logo/identity design on stationery (letterhead, business cards, envelopes). Include individual files for each component and one photo showing all three components together.
03. Package design
A 3-dimensional design for a container and its product(s). Include a single sentence describing the company and product to help the judges understand the concept. Submit a series of photos in PDF format showing all components, carefully arranged and well lit.
04. Brochure
A multiple-page piece (bound or folded) that advertises, presents and/or describes the advantages, capabilities, worth and/or reasons to buy a product or service. Brochures that have distinctive structural features, materials and textures should be photo graphed. Submit a series of photos in PDF format showing all components, carefully arranged and well lit.
05. Publication
The design of a spread or multiple pages for a book, annual report or magazine. Submit a series of photos in PDF format showing several views, carefully arranged and well lit.
06. Poster
A single-sheet poster promoting a product, service or event. It may utilize illustration, graphics, photography, typography, and any combination in the design. Submit a single page PDF file.
07. Website
A website for a company, product, service or individual self-promotion. Submit the complete files in a folder to open in a browser or a URL link to a working website.
A logo design intended for branding a company, product or service. Submit one logo design per page, centered and in color. Include a single sentence describing the company to help the judges understand the concept. Submit your entry as a PDF file.
02. Brand identity stationery
The application of a logo/identity design on stationery (letterhead, business cards, envelopes). Include individual files for each component and one photo showing all three components together.
03. Package design
A 3-dimensional design for a container and its product(s). Include a single sentence describing the company and product to help the judges understand the concept. Submit a series of photos in PDF format showing all components, carefully arranged and well lit.
04. Brochure
A multiple-page piece (bound or folded) that advertises, presents and/or describes the advantages, capabilities, worth and/or reasons to buy a product or service. Brochures that have distinctive structural features, materials and textures should be photo graphed. Submit a series of photos in PDF format showing all components, carefully arranged and well lit.
05. Publication
The design of a spread or multiple pages for a book, annual report or magazine. Submit a series of photos in PDF format showing several views, carefully arranged and well lit.
06. Poster
A single-sheet poster promoting a product, service or event. It may utilize illustration, graphics, photography, typography, and any combination in the design. Submit a single page PDF file.
07. Website
A website for a company, product, service or individual self-promotion. Submit the complete files in a folder to open in a browser or a URL link to a working website.
Advertising
08. Direct marketing
Anything that is mailed via the United States Postal Service or delivered via express shipping, for the purpose of eliciting a consumer reaction (response card, phone number to call, order form, sale/event dates, etc.). The method of shipment (address area, envelope, etc.) must be evident. Submit a PDF of the design(s) and a photo (PDF) of the components carefully arranged and well lit.
09. Out-of-home
The outdoor display of advertising messages, notices or events, commonly associated with standardized surfaces such as outdoor boards, bus stops, walls, etc. They are delivered to mass audiences on sidewalks, streets, roadways, etc. Submit a PDF of the design and a photo (PDF) of the design placed in an outdoor environment.
10. Non-traditional advertising
An advertising message, notice or event delivered through unconventional media such as guerrilla marketing, stunts, architectural or environmental surfaces, giveaways, etc. Submit a PDF of the design (if applicable) and a photo (PDF) best representing the concept.
11. Single magazine ad
An ad created specifically to be placed in a magazine whose primary purpose is to inform or promote an event, product or service. The concept and execution must address the higher reproduction quality of full color magazine printing. Submit a PDF file of the ad.
12. Magazine ad campaign (3 Ads)
An ad campaign created specifically to be placed in a magazine whose primary purpose is to inform or promote an event, product or service. The concept and execution must address the higher reproduction quality of full color magazine printing. You must have three ads to make a campaign. They should relate and make sense as an extendable series. Submit one PDF file of all three ads.
13. Online advertising
An ad in the form of a webmercial, online video, pop-up, banner, or html email created specifically to be viewed online, whose primary purpose is to inform, or promote an event, product or service. The concept and execution must address the technical capabilities and limitations of online media. Submit a PDF file of the ad or a working Flash file if animated.
14. Integrated campaign (mixed media)
A cohesive marketing campaign created for a product or service combining at least four of the above categories such as a print ad, radio spot, TV commercial, website, online advertising, direct marketing, out-of-home and/or non-traditional advertising. An integrated campaign refers to three or more elements for the same client, with a common branding theme. Submit no more than one execution per medium for judging. Submit the appropriate files (PDF, Flash, HTML, QuickTime) to give the judges a clear understanding of the campaign.
15. Not-for-profit advertising
A single ad or campaign in any medium created for a not-for-profit organization or public service group such as the Red Cross or Ad Council. Include a single sentence describing the advertiser/organization and the target audience to help the judges understand the concept. Submit a PDF or Quicktime file of the ad(s).
Anything that is mailed via the United States Postal Service or delivered via express shipping, for the purpose of eliciting a consumer reaction (response card, phone number to call, order form, sale/event dates, etc.). The method of shipment (address area, envelope, etc.) must be evident. Submit a PDF of the design(s) and a photo (PDF) of the components carefully arranged and well lit.
09. Out-of-home
The outdoor display of advertising messages, notices or events, commonly associated with standardized surfaces such as outdoor boards, bus stops, walls, etc. They are delivered to mass audiences on sidewalks, streets, roadways, etc. Submit a PDF of the design and a photo (PDF) of the design placed in an outdoor environment.
10. Non-traditional advertising
An advertising message, notice or event delivered through unconventional media such as guerrilla marketing, stunts, architectural or environmental surfaces, giveaways, etc. Submit a PDF of the design (if applicable) and a photo (PDF) best representing the concept.
11. Single magazine ad
An ad created specifically to be placed in a magazine whose primary purpose is to inform or promote an event, product or service. The concept and execution must address the higher reproduction quality of full color magazine printing. Submit a PDF file of the ad.
12. Magazine ad campaign (3 Ads)
An ad campaign created specifically to be placed in a magazine whose primary purpose is to inform or promote an event, product or service. The concept and execution must address the higher reproduction quality of full color magazine printing. You must have three ads to make a campaign. They should relate and make sense as an extendable series. Submit one PDF file of all three ads.
13. Online advertising
An ad in the form of a webmercial, online video, pop-up, banner, or html email created specifically to be viewed online, whose primary purpose is to inform, or promote an event, product or service. The concept and execution must address the technical capabilities and limitations of online media. Submit a PDF file of the ad or a working Flash file if animated.
14. Integrated campaign (mixed media)
A cohesive marketing campaign created for a product or service combining at least four of the above categories such as a print ad, radio spot, TV commercial, website, online advertising, direct marketing, out-of-home and/or non-traditional advertising. An integrated campaign refers to three or more elements for the same client, with a common branding theme. Submit no more than one execution per medium for judging. Submit the appropriate files (PDF, Flash, HTML, QuickTime) to give the judges a clear understanding of the campaign.
15. Not-for-profit advertising
A single ad or campaign in any medium created for a not-for-profit organization or public service group such as the Red Cross or Ad Council. Include a single sentence describing the advertiser/organization and the target audience to help the judges understand the concept. Submit a PDF or Quicktime file of the ad(s).
Animation, motion graphics, sound and film
16. Radio
An audio-only advertising message (no scripts) informing or promoting a product or service. Maximum 60 seconds in length. Submit a QuickTime file.
17. TV commercial
A conceptual visual message (film, video, live action, animation or combination) created for broadcast television media, promoting a product or service. Maximum 30 seconds in length. Submit a QuickTime file.
18. Network/program ID
A moving/animated graphic identity for a television network, cable channel, or program, that may include motion graphics, sound and images. Maximum 15 seconds in length. Submit a QuickTime file.
19. Titles
A title sequence for film or show that may include motion graphics, sound and images. Enter a segment no more than two minutes in length to represent the work for judging. Submit a QuickTime file.
20. On-screen graphics
Moving/animated graphics for an on-screen presentation or web site or that may include Flash animation, motion graphics, sound and images. Enter a segment no more than two minutes in length to represent the work for judging. Submit a QuickTime file.
An audio-only advertising message (no scripts) informing or promoting a product or service. Maximum 60 seconds in length. Submit a QuickTime file.
17. TV commercial
A conceptual visual message (film, video, live action, animation or combination) created for broadcast television media, promoting a product or service. Maximum 30 seconds in length. Submit a QuickTime file.
18. Network/program ID
A moving/animated graphic identity for a television network, cable channel, or program, that may include motion graphics, sound and images. Maximum 15 seconds in length. Submit a QuickTime file.
19. Titles
A title sequence for film or show that may include motion graphics, sound and images. Enter a segment no more than two minutes in length to represent the work for judging. Submit a QuickTime file.
20. On-screen graphics
Moving/animated graphics for an on-screen presentation or web site or that may include Flash animation, motion graphics, sound and images. Enter a segment no more than two minutes in length to represent the work for judging. Submit a QuickTime file.
Elements of advertising
21. Advertising photography
A commercial photograph suitable for use in a print ad or poster. Submit PDF files of the photo, and the ad or poster to show the judges how it was used (if available).
22. Advertising illustration
An illustration created for a print ad, brochure, package or poster. Submit PDF files of the illustration and the print ad, brochure, package or poster to show the judges how it was used (if available).
23. Advertising animation
Animation created for a TV commercial, online ad or promotional website. Submit QuickTime files of the animation and the TV commercial, online ad or promotional website to show the judges how it was used (if available).
24. Advertising copywriting*
Advertising copywriting for a print ad, TV commercial or radio spot that demonstrates persuasiveness and creativity. Submit a Word document of the copywriting, and a PDF or QuickTime file of the print ad, TV commercial or radio spot to show the judges how it was used.
* A special judges award will be given for the best work in this category.
25. Advertising typography
Typography used in print, out-of-home, broadcast or interactive advertising in an innovative and compelling manner. Entries may feature type from commercial fonts or original lettering designs.
A commercial photograph suitable for use in a print ad or poster. Submit PDF files of the photo, and the ad or poster to show the judges how it was used (if available).
22. Advertising illustration
An illustration created for a print ad, brochure, package or poster. Submit PDF files of the illustration and the print ad, brochure, package or poster to show the judges how it was used (if available).
23. Advertising animation
Animation created for a TV commercial, online ad or promotional website. Submit QuickTime files of the animation and the TV commercial, online ad or promotional website to show the judges how it was used (if available).
24. Advertising copywriting*
Advertising copywriting for a print ad, TV commercial or radio spot that demonstrates persuasiveness and creativity. Submit a Word document of the copywriting, and a PDF or QuickTime file of the print ad, TV commercial or radio spot to show the judges how it was used.
* A special judges award will be given for the best work in this category.
25. Advertising typography
Typography used in print, out-of-home, broadcast or interactive advertising in an innovative and compelling manner. Entries may feature type from commercial fonts or original lettering designs.
Collaboration
26. SCAD Collaboration Award
This special award honors work created and produced by SCAD students from different majors working together. Entries must be the result of interdisciplinary collaboration between two or more students from different majors.
This special award honors work created and produced by SCAD students from different majors working together. Entries must be the result of interdisciplinary collaboration between two or more students from different majors.
Online entry submission
1. See complete list of categories above for descriptions and the category numbers you will need for your entry form.2. Complete the online entry form and upload your entry file. A form must be filled out for each entry.
Eligibility
The competition is open to all SCAD students and alumni. Only student work finished in the 2012 calendar year is eligible. Student work created specifically for this competition is eligible. Student work created as part of a class project or as a part of an internship for credit is eligible. Professional work, freelance work and work created for paying clients are not eligible. Pieces that were entered in previous years' SCADDY Awards are not eligible.Submissions
There is no fee to enter. Students may submit as many entries as they want. An entry form must be completed for each entry. All work must be submitted in digital form. Print work should be submitted in PDF format with a maximum pixel dimension of 3,000 pixels on the longest side with a maximum files size of 10 MB. Three-dimensional pieces such as packaging, direct mail and non-traditional should be carefully photographed and entered as digital images in JPEG format. The maximum file size is 10 MB.Illustrations, photographs and other still images should be submitted in Tiff or JPEG format with a maximum pixel dimension of 3,000 pixels on the longest side with a maximum file size of 10 MB. Websites may be submitted as a set of working files that can be displayed offline or as a link that can be viewed online. All audio, video and moving image files should be submitted in QuickTime format. Television commercials, online videos, animations, titles and video components of integrated campaigns should all be submitted as QuickTime files in the H.264 video standard at 640x480 pixels at 30 FPS. The maximum file size is 1 GB.
Important Dates
Call for Entries
Deadline: Nov. 16
SCADDY Exhibition
Jan. 4-27, 2013
Gutstein Gallery
SCADDY Awards Ceremony
Feb. 15, 2013, 6-8 p.m.
Arnold Hall, Auditorium
SCADDY Awards 2013 Finalists
The following list includes 73 SCAD student works that received very high scores from SCADDY judges - a panel of senior advertising creative professionals in Atlanta. SCAD students from advertising, graphic design, illustration, photography, animation, motion media, visual effects, writing, and film and television entered this year's competition. Among them are the 2013 SCADDY Gold and Silver winners.SCADDY Gold and Silver winners will be announced at the SCADDY Awards ceremony 6-8 p.m., Friday, Feb. 15, at the Arnold Hall auditorium in Savannah, Georgia.
Childhood Fear
Nurullah Keli, M.F.A. illustration student, Istanbul, Turkey
Baba Yaga
Nurullah Keli, M.F.A. illustration student, Istanbul, Turkey
Survive Zombieland
Huifen Fu, B.F.A. motion media design student, Singapore
SCC Logo
Andrew Herzog, B.F.A., graphic design, 2012, Pomeroy, Pennsylvania
ViridiMunitions
Igor Tanzil, M.F.A. advertising student; B.F.A., film and television, 2011, Jakarta, Indonesia
Untitled
Wes Batts, B.F.A. advertising student, Vail, Colorado
ODIN Stationery
Giang Nguyen, M.A., graphic design, 2012, Ho Chi Minh City, Vietnam
Blair Athol Whiskey
Greg Richards, B.F.A., graphic design, 2012, Edinburgh, Scotland
Eos Lipbalm
Gabriela Callejas, B.F.A. graphic design student, Tegucigalpa, Honduras
Hefty
Shalain DeRamus, B.F.A. graphic design student, Atlanta, Georgia; Theresa Truong, M.A. graphic design student, Johnson City, New York; Heejung Choi, B.F.A. graphic design student, Seoul, Korea
ODIN Packaging
Giang Nguyen, M.A., graphic design, 2012, Ho Chi Minh City, Vietnam
Packaging_Whales
Benjamin Cochrane, M.A., graphic design, 2012, Wanniassa, Australia
Pamona Liqueur
Lauren Wetula, M.F.A. graphic design student, Cleveland, Ohio
Rethink Paper
Giang Nguyen, M.A., graphic design, 2012, Ho Chi Minh City, Vietnam
The Dapper Dog
Adam Rogers, B.F.A. graphic design student, Easley, South Carolina
Booklet Franklin
Samira Rahimi, M.F.A. motion media design student, Tehran, Iran
Burberry Annual Report
Ashley Tipton, B.F.A., graphic design, 2012, Vestavia Hills, Alabama
Commu
Monique Grimord, M.F.A. graphic design student, Bloomsburg, Pennsylvania
Franklin Gothic
Noah Batterson, B.F.A. graphic design student, Savannah, Georgia
How To Pack A Suitcase
Ashley Leuci, B.F.A. graphic design student, Douglas, Massachusetts
Rolling Stone
Mun May Tee, B.F.A., advertising, 2012, Kuala Lumpur, Malaysia; Kacey Aland, B.F.A., advertising, 2012, Birmingham, Alabama
Seven Things
Andrew Herzog, B.F.A., graphic design, 2012, Pomeroy, Pennsylvania
1930s Type Wall
Seth Mach, M.F.A. graphic design student, Reno, Nevada
Battles Gig Poster
Michael McQuaid, M.A. graphic design student; B.F.A., illustration, 2012, Massapequa, New York
Casino Movie Poster
Michael McQuaid, M.A. graphic design student; B.F.A., illustration, 2012, Massapequa, New York
Feminism
Emi Knight, B.F.A. graphic design student, Brooklyn, New York
Republic
Andrew Herzog, B.F.A., graphic design, 2012, Pomeroy, Pennsylvania
SCAD Brain Poster
Tongtach Tupavong, M.A. graphic design student, Bangkok, Thailand
SCC posters
Andrew Herzog, B.F.A., graphic design, 2012, Pomeroy, Pennsylvania
Tfcs
Brian Biles, M.F.A. graphic design student, Laguna Beach, California
V's Secret Poster
Tongtach Tupavong, M.A. graphic design student, Bangkok, Thailand
Kikis Delivery Site
Weishan Lo, M.A. graphic design student, Hsinchu, Taiwan
Taabi
Tabish Ahmed, M.F.A. interactive design and game development student, Karachi, Pakistan
J&J Direct Marketing
Devon Lafreniere, B.F.A. advertising student, Savannah, Georgia
Captiva Billboard
Pratt Sutthipitak, M.A. advertising student, Bangkok, Thailand
Greyhound
Mun May Tee, B.F.A., advertising, 2012, Kuala Lumpur, Malaysia
CAT Boots
Deaa Bataineh, M.F.A. advertising student, Amman, Jordan
Disposable Dinnerware
Kathryn Sedmak, B.F.A. advertising student, Philadelphia, Pennsylvania
Less is More
Huifen Fu, B.F.A. motion media design student, Singapore
Scope Fresh
Eric Witman, B.F.A. advertising student, Myrtle Beach, South Carolina
Untitled - LG
Wesley Harsch, B.F.A. advertising student, Decatur, Georgia; Sara Collins, B.F.A. advertising student, Homewood, Alabama
Pregnancy Exercise Magazine Ads
Tongtach Tupavong, M.A. graphic design student, Bangkok, Thailand
Pirouette
Allie Jernigan, B.F.A. advertising student, Alpharetta, Georgia
Bodum French Press
Sam Rayburn Langford, B.F.A. graphic design student, Dallas, Texas
Keurig Cup of the Day
Brooks Hess, B.F.A. advertising student, Elizabethtown, Pennsylvania
Ana De Leon, B.F.A., graphic design, 2012, Barranquilla, Columbia
Nicorette
Igor Tanzil, M.F.A. advertising student; B.F.A., film and television, 2011, Jakarta, Indonesia
Trek Cocoa
Cassidy Hodges, B.F.A., advertising, 2012, Fort Wayne, Indiana
Cool Cooks
Wesley Harsch, B.F.A. advertising student, Decatur, Georgia; Sara Collins, B.F.A. advertising student, Homewood, Alabama
ViridiMunitions
Igor Tanzil, M.F.A. advertising student; B.F.A., film and television, 2011, Jakarta, Indonesia
One Bead
Sarah Beth Hulver, B.F.A. motion media design student, Dhahran, Saudi Arabia
Psa Humane Society O
Rosana Velez, M.A. motion media design student, Cuenca, Ecuador
Untitled
Kayla Colaizzi, B.F.A., advertising, 2012, Delmont, Pennsylvania; Alex Raley, B.F.A., advertising, 2012, Tampa, Florida
Scarlet XII
Sekani Solomon, B.F.A. motion media design student, Hope Village, Trinidad and Tobago; Ryan Brownhill, B.F.A. motion media design student, Highland Village, Texas; Jason Diaz, B.F.A. motion media design student, Carrollton, Texas
Stride Gum
Steve DeMarinis, M.A. film and television student, B.F.A., film and television, 2009, Philadelphia, Pennsylvania; Matt Higgins, B.F.A. graphic design student, Westford, Massachusetts
IFC Network ID
Christopher Mennuto, B.F.A. motion media design student, Palm City, Florida
Syfy ID
Daniel Chang, M.F.A. motion media design student, Taichung, Taiwan
FMisterFox
Huifen Fu, B.F.A. motion media design student, Singapore
SFF Bumper
Rick Jein Kuan, B.F.A. motion media design student, Kuala Lumpur, Malaysia
The Hope From You
Rick Jein Kuan, B.F.A. motion media design student, Kuala Lumpur, Malaysia
Trek Coco
Blair Meadows, B.F.A. photography student, Nassau, Bahamas; Cassidy Hodges, B.F.A., advertising, 2012, Fort Wayne, Indiana
Bukowski
Nurullah Keli, M.F.A. illustration student, Istanbul, Turkey
Le Petit Prince Future Writer
Nurullah Keli, M.F.A. illustration student, Istanbul, Turkey
Surprisingly Flexib
Thomas Burns, M.F.A. illustration student, Lawrenceville, Georgia
Coca Cola
Sekani Solomon, B.F.A. motion media design student, Hope Village, Trinidad and Tobago; Cooper Skinner, M.F.A. sound design student, B.F.A., sound design, 2010, McGrath, Alaska
Botanical Alphabet
Seth Mach, M.F.A. graphic design student, Reno, Nevada
Keurig Cup of the Day
Brooks Hess, B.F.A. advertising student, Elizabethtown, Pennsylvania
PictureMe+You
Robert Morrison Jr., B.F.A. motion media design student, Kingston, Jamaica
Yes To Tomatoes
Cassidy Hodges, B.F.A., advertising, 2012, Fort Wayne, Indiana
Patagonia Campaign
Wesley Harsch, B.F.A. advertising student, Decatur, Georgia; Nathalia Aguilar, B.F.A. graphic design and advertising student, San Salvador, El Salvador; Mafe Sotillo Lairet, B.F.A. graphic design and advertising student, Caracas, Venezuela; Ciaran McGuigan, B.F.A. film and television student, Newry, Ireland
Rouge Fashion
Ryan Curtis, B.F.A. film and television student, Wilmington, North Carolina; Ryan Brownhill, B.F.A. motion media design student, Highland Village, Texas; Pat Bombard, B.F.A. photography student, Sackets Harbor, New York; Alison Bushor, B.F.A. photography student, Dallas, Texas; Richard Adams, B.F.A. sound design student, Dallas, Texas; Pieter Ribbens, B.F.A., film and television, 2012, Savannah, Georgia
Contact Advertising
Contact Admission
Events
Commencement 2013 in Savannah
June 01, 2013
Commencement 2013 in Atlanta
June 01, 2013
News
- April 22, 2013
SCAD Seen Gala to fete fashion, Ralph Rucci - April 01, 2013
SCAD to host International Festival April 6 - March 29, 2013
SCAD to hold Sidewalk Arts Festival April 27 - Jan. 25, 2013
SCAD to host annual SCADDY awards Feb. 15
Recognition
- DiMassimo Goldstein hires Kristen Graves
- mediabistro.com features Alex Schaeffer
- Kristina Zuro works for LBi
- Kimberlee Jones starts Von.Lea Creative Group