Jessica Cruel

Jessica Cruel is the editor in chief of Allure and SELF, where she leads the development of multi-platform editorial content for digital, social and video platforms. She is an ASME-nominated journalist with more than fifteen years of media experience. At Allure, Cruel spearheaded the creation of The Melanin Edit, a new Allure platform exploring all things relating to Black beauty, skincare, and wellness. As editor in chief, Cruel built the Allure Best of Beauty LIVE event, where readers and industry pros mix and mingle. Prior to joining Allure, Jessica also held editorial roles at Refinery29 and PopSugar. She has experience appearing in live television segments from Good Morning America to The Today Show. She’s been featured as an expert in The New York Times and WWD, and has been profiled by publications like Essence, Fashionista, and Forbes.