Join SCAD Collaborative Learning Center for 'Innovation Through Service Design'
"Innovation Through Service Design" is a three-day intensive program facilitated by SCAD service design professors Mauricio Manhaes, Ph.D., and Xenia Viladas, academic program coordinator.
The program consists of lectures, group collaboration and presentations focused on providing each participant with a transformative experience through in-depth exploration of service design. Service design coordinates people, processes, physical environments and technologies to develop offerings intended for users, and helps define and innovate such offerings with a systematic approach. Participants will collaborate in groups through the program and deliver a presentation documenting their "Innovation Through Service Design" journey.
This event is open to industry professionals. To register and purchase tickets, visit eventbrite.com.
The venue: SCAD Atlanta
In the bustling metropolis of Atlanta, SCAD is surrounded by Fortune 500 companies, a thriving arts scene and limitless opportunities for professional growth. As a participant of "Innovation Through Service Design," you may enjoy all of the amenities of an art and design epicenter, anchored in the heart of Midtown. In addition to our library, dining hall, galleries and digital labs, you will have access to the award-winning SCADpad and SCAD FASH Museum of Fashion + Film.
Mauricio Manhaes, Ph. D.
SCAD service design professor
In addition to his role at SCAD, Mauricio Manhaes is an associate design researcher at Livework Brasil. In 2015, he earned a doctoral degree in knowledge management from the Federal University of Santa Catarina in Brazil, where he completed his thesis "Innovativeness and Prejudice: Designing a Landscape of Diversity for Knowledge Creation." Manhaes often conducts workshops, classes and lectures on service innovation throughout the world.
SCAD service design professor and academic coordinator
Economist Xenia Viladas, who earned an M.B.A. from the University of Westminster in London, has taught service design at SCAD since 2014. She has written several books on service design, and has lectured on design and business domestically and internationally. As a consultant, Viladas specializes in strategy and management for small- and medium-size companies and design agencies.
Participants should plan to arrive in Atlanta by Tuesday, June 20. A welcome packet with a detailed itinerary will be provided upon check-in to the participant's accommodations. The program will close the afternoon of Friday, June 23. Meals and transportation are included in the program fee.
Wednesday, June 21
Breakfast, agenda review and SCAD tour
Lecture: "Service Design and the New Service Logic"
Based on the change of paradigm from a goods- to a service-oriented economy, we will define design, service, service design and its taxonomy to set the foundation of the program.
Group work: "Discovery"
We will reflect on what we know and what we aim to gain by participating in the program.
Based on previous discussion, we will define a case study to apply throughout the program.
Lecture: "How to Make Sense of a Service"
We will explore the tools and models, such as service blueprints and service ecosystem maps, to interpret and analyze complex systems from a strategic perspective.
Group work: "Define"
We will apply tools and models to the defined case study.
Each team will share the progress of its group work.
Thursday, June 22
Breakfast, agenda review and group exercise
Lecture: "Innovation in the Economic Business Cycle"
Based on Schumpeter’s Theory of Innovation, we will examine how corporations and organizations innovate today and explore what we can learn from relevant cases.
Group work: "Define/Develop"
We will apply primary research to the defined case study.
Lecture: "Tools for Innovation in the Corporate Environment"
We will introduce specialized innovation tools, including the Servitization Canvas and Flow Framework, to explore how service design applications can drive positive transformation for an organization.
Group work: "Develop"
We will apply specialized tools to the defined case study.
Each team will share progress of its service redesign.
Friday, June 23
Breakfast, agenda review and group exercise
Lecture: "Transformational Design"
We will identify the obstacles that hinder innovation and learn ways to overcome those challenges through philosophical, scientific and design perspectives.
Group work: "Deliver"
We will discuss the impact of service redesign and how organizations can seamlessly adapt to innovation.
Each team will share documentation of their "Innovation Through Service Design" journey.
Lecture: "Final Remarks"
We will recap key takeaways from the program and consider how to move on from here. What are the ideal next steps for deciding what to do and whom to reach out to?
Final reflection and wrapup.
*The agenda is subject to change