Branded entertainment student working at desk with design concepts

Discover immersive storytelling in talk hosted by SCAD advertising, branded entertainment

Learn about crossmedia storytelling with John Heinsen, who creates serialized and immersive formats for television, interactive and web, virtual and mobile platforms.

Working with writers, designers and technologists, Heinsen specializes in "storytelling through advanced content" — also known as crossmedia. Crossmedia stories involve a process where integral elements of a narrative are dispersed systematically across multiple delivery channels, making a complex fictional world.

This event, hosted by the advertising and branded entertainment departments, is free and open to prospective students. For more information, call 404.253.2700 or email admissioneventsatl@scad.edu

Register online