Discover why demographics fail to describe 'real people'

Wednesday, March 30, 2016

SCAD Museum of Art, theater

Savannah, GA

601 Turner Blvd.

Listen to advertising expert Marcus Collins discuss the use of predictive modeling in marketing and why it's important to push beyond the use of psychographics and personas in market research.

As senior vice president, director of social engagement at Doner, Collins has been recognized as one of Advertising Age’s 40 Under 40 for 2016, and he has contributed marketing expertise to Big Fuel Communications, Apple and more.

This event is free and open to SCAD Card holders.