Branded entertainment professor showing advertisements to students

A faculty of entertainment professionals

The SCAD branded entertainment program responds to the immense growth in experiential entertainment, and prepares the next generation of leaders for this $44 billion industry. Students learn to connect emerging brands with different venues, mediums and platforms from pioneering faculty members in this rapidly emerging and transformative field.

Program leadership

Anthony J. Fisher

Dean, School of Communication Arts

Denise Smith

Associate dean, School of Communication Arts; Associate dean, School of Liberal Arts

"After 25 years working with Fortune 500 companies in the advertising, graphic design, and experiential marketing fields, I realized how fortunate I have been to have such a rewarding career. When I joined the SCAD faculty, sharing my experience with students became my priority. My intent is to help guide, challenge and motivate as I prepare them to enter the ever-changing world of integrated media and communication."

Judy Salzinger | Advertising and branded entertainment program coordinator

Faculty experience

SCAD professors are dedicated to creating once-in-a-lifetime opportunities just for you. Through guest speakers, critiques, portfolio reviews and more, we connect our students with professionals in the industry every day. These contacts lead to internships, mentorships and often real-world job opportunities for our students.

Branded entertainment faculty at SCAD have worked for the following brands and companies:

  • AT&T
  • The Coca-Cola Company
  • DirecTV
  • Electrolux
  • Eli Lilly

An environment designed for your success

At SCAD, professors who facilitate incredible opportunities is just one component of a diverse and fulfilling student experience. You can do it all: participate in signature events, hobnob with visiting artists and professionals, take advantage of stellar facilities and resources, and more.

Learn more about the branded entertainment student experience