Service Design

2011

Bau is a creative strategist and design thinker who divides his time between consulting, mentoring, teaching and writing. Based in Stockholm and London, he has worked across Europe on a consultancy basis for a wide range of blue-chip clients and start-up ventures since the mid-90s. He has also provided senior-level advice to leading consultancies in the creative industries for many years. Furthermore, he has developed and delivered courses in strategic design, branding, marketing and innovation at prominent design schools across Sweden and in the UK since 2005.

"Business Leap" 2010, a pan-European competition established by Canon to promote innovative thinking in the printing industry

Design Management Institute, Service Design Network

Articles

• "Designing for Recession - Cutting Costs Through Design," BBetween, Issue 3 (2010): 86-88
• "Service Strategy Paradoxes - Understanding the Strategic Nature of Services," Touchpoint, Vol. 3, No. 1 (May 2011): 12-14

Presentations

• DMI Design Management Europe 15: The Value of Design - Re-Inspired, Amsterdam, The Netherlands, Lecture: "Designing for Recovery - Cutting Costs Through Design," 2011
• Frukostseminarium [open to the public], Berghs School of Communication, Stockholm, Sweden, Lecture: "Strategic Design," 2011
• ServDes 2010, Second Bi-Annual Conference on Service Design in the Nordic Region, Linköping University, Sweden, Conceptual Paper: "Ten Strategy Paradoxes in Service Innovation and Design," 2010
• Innovation by Design, 37th PDA (Pan-European Brand Design Association) Congress, Stockholm, Sweden, Presentation: "Sssshhh… Don't Tell the Clients - The Sorry State of Creativity in Design Agencies," 2010
• Exhibition: Quality of Life [about Swedish design], Dublin Institute of Technology, Dublin, Ireland, Speech: "Design Thinking for Competitive Advantage," 2009
• Seminar: Design Added Value, National College of Art and Design, Dublin, Ireland, Lecture: "The Strategic Value of Design," 2008

2010

Interaction designer, information architect, production manager and design researcher with 20 years of experience in Silicon Valley; designed conferencing and collaboration applications for WebEx/AOL; conducted design research for American Express travel services at Rearden Commerce; promoted service design methodology as a member of the Design Systems Group at eBay; facilitated workshops and provided graphic recording for entrepreneurs at West Coast Green and the Green Business Bootcamp; managed Berthold font development at Adobe; created first-generation websites for companies such as Disney and Apply Computer; designed interactive TV interfaces for Microsoft/WebTV; taught design courses at the University of California, Santa Cruz and the Art Institute of California, San Francisco

"Mentoring the six students who are about to graduate with the country's first and only service design B.F.A. work through the pioneering program."

2008 MobileBeat's Top 30 Mobile Applications: Rearden Personal Assistant; AIGA Loop Journal of Interaction Design Education, Student Annual 2003, "Flight Dream"; USA Today Hot Site Award, April 1996, Disney's "Toy Story" book website; Reddy Communications International 1996 website competition, first honorable mention, Otter Tail Power Co. website

Service Design Network, Interaction Design Association (IxDA), Special Interest Group for Computer Human Interaction (SigCHI), Society for New Communications Research (SNCR)

• Touchpoint, Journal of the Service Design Network, issue #7, guest editor
• Workshop: Games Mechanics for Co-Design, Service Design Network Conference, Berlin 2010
• "Flight Dreaam," Big Torino Biennale Internazionale Arte Giovane 2002, Torino, Italy
• "Flight Dream" presentation, DIS Conference 2002, London, England

"My own love of learning; observations in my last 10 years in industry that students were not coming out of design degree programs with the skills and background they now need to handle the complexity of the design problems we are now confronted with; and my parents and grandparents, who were excellent teachers."

• SERV 216 Service Blueprinting
• SERV 311 Service Architectures, Ecologies and Touch Points
• SERV 312 Prototyping Experiences
• SERV 325 Technology and Services
• SERV 421 Services and Enterprise
• SERV 431 Service Design Senior Studio
• SERV 711 Service Design: Principles and Practice
• DMGT 706 Idea Visualization
• IDUS 215 Contextual Research Methods

"When in confusion or doubt, there are three activities in which we can always engage to move our thinking forward: discuss it with someone and fully consider their ideas; make something right now; and show it to someone else for feedback. This is the essence of collaboration, prototyping and testing, from which interesting and relevant designs emerge."