Service Design

2011

Bau is a creative strategist and design thinker who divides his time between consulting, mentoring, teaching and writing. Based in Stockholm and London, he has worked across Europe on a consultancy basis for a wide range of blue-chip clients and start-up ventures since the mid-90s. He has also provided senior-level advice to leading consultancies in the creative industries for many years. Furthermore, he has developed and delivered courses in strategic design, branding, marketing and innovation at prominent design schools across Sweden and in the UK since 2005.

"Business Leap" 2010, a pan-European competition established by Canon to promote innovative thinking in the printing industry

Design Management Institute, Service Design Network

Articles

• "Designing for Recession - Cutting Costs Through Design," BBetween, Issue 3 (2010): 86-88
• "Service Strategy Paradoxes - Understanding the Strategic Nature of Services," Touchpoint, Vol. 3, No. 1 (May 2011): 12-14

Presentations

• DMI Design Management Europe 15: The Value of Design - Re-Inspired, Amsterdam, The Netherlands, Lecture: "Designing for Recovery - Cutting Costs Through Design," 2011
• Frukostseminarium [open to the public], Berghs School of Communication, Stockholm, Sweden, Lecture: "Strategic Design," 2011
• ServDes 2010, Second Bi-Annual Conference on Service Design in the Nordic Region, Linköping University, Sweden, Conceptual Paper: "Ten Strategy Paradoxes in Service Innovation and Design," 2010
• Innovation by Design, 37th PDA (Pan-European Brand Design Association) Congress, Stockholm, Sweden, Presentation: "Sssshhh… Don't Tell the Clients - The Sorry State of Creativity in Design Agencies," 2010
• Exhibition: Quality of Life [about Swedish design], Dublin Institute of Technology, Dublin, Ireland, Speech: "Design Thinking for Competitive Advantage," 2009
• Seminar: Design Added Value, National College of Art and Design, Dublin, Ireland, Lecture: "The Strategic Value of Design," 2008