- Career + Alumni
- Life at SCAD
- About SCAD
Danielle and Jodie Snyder grew up in sunny Jacksonville, Florida, where they used their cardiologist father's medical tools to teach themselves how to make jewelry while in middle school.
After their college years, the siblings went back to their childhood hobby while in New York City and created a capsule jewelry collection for Danielle’s nonprofit L.W.A.L.A. (Live With A Lifelong Ambition), which fundraised for grassroots initiatives in Africa. Seemingly overnight, the two built their jewelry passion into a mega-successful brand.
DANNIJO jewelry is sold at select, high-end stores worldwide, including Bergdorf Goodman, Shopbop, Holt Renfrew, Lane Crawford and Harvey Nichols. The Snyders’ line has an extensive celebrity following, counting Natalie Portman, Beyoncé, Blake Lively, Oprah and Rihanna among their fans.
Since its inception, DANNIJO has advocated creating sustainable economic opportunity for women in underdeveloped areas of the world. All DANNIJO.com packaging is handmade in Rwanda as part of their women’s empowerment initiative. Passionate about creating a multidimensional brand that evolves to the needs of their customers, the Snyders were among the first to launch fashion cases for iPhones and iPads.
Danielle and Jodie are members of the AOL Small Business Board of Directors. The sisters were included in Inc. Magazine’s “30 Under 30: America's Coolest Entrepreneurs” list, have been profiled by The New York Times and have been featured on NBC’s “Today” show and the Fox Business network.
The DANNIJO line is handmade in New York City, where Danielle and Jodie reside.