- Career + Alumni
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- About SCAD
Don Norman is cofounder and principal of the Nielsen Norman Group, a leading voice in the user experience field. A champion of human-centered design, Norman’s studies, books and design theory, along with his extensive academic and industry experience, help companies produce enjoyable and effective products and services. He brings a systems approach to design, arguing that great design must touch every aspect of a company.
He is a former vice president at Apple, a former executive at Hewlett-Packard and is a professor emeritus at Northwestern University and the University of California at San Diego, where he served as chair of psychology and founder and chair of the university’s cognitive science department.
He is well known for his books “The Design of Everyday Things” and “Emotional Design.” “The Invisible Computer,” another of Norman’s books, was proclaimed by Businessweek as “the bible of the post-PC thinking.” His latest book is an expanded and revised edition of “The Design of Everyday Things.”
Norman holds honorary degrees from the University of Padua in Italy and the Technical University of Delft in the Netherlands. He is a recipient of the Lifetime Achievement Award from SIGCHI, the professional organization for computer-human interaction, and the Benjamin Franklin Medal in Computers and Cognitive Science from the Franklin Institute.
He lives in Silicon Valley, California.