Design is an essential element of everyday life. In the creation of products, services and ideas, a designer considers issues of user experience, value, aesthetics, technology and production. At SCAD, students learn to be adaptive thinkers, to design with all these factors in mind—from the perspective of the artist, craftsman, designer, marketer, client, user, customer and engineer. The School of Design fosters innovation, facilitates professional relationships, and encourages active engagement.
In design for sustainability, individuals learn to transform short-term thinking into long-term design solutions. Professionals design sustainable futures through transdisciplinary approaches to social, cultural, environmental and economic problems.
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Design managers integrate knowledge of fundamental business activities such as research, product development, marketing, communications and production with an understanding of the essential role of creativity as a strategic advantage.
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Fibers professionals combine historic textile processes and traditions with emerging technologies and ideas from many disciplines. They engage in interdisciplinary, experimental and sustainable approaches to design, craft and art-making.
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Industrial designers determine the form and function of products we use every day. User needs are considered while accounting for the demands and limitations of business objectives and production. The industrial designer is in the business of creating new products, systems or ideas that enable people to lead better lives, stimulate commerce and contribute to community well-being.
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Jewelry and objects professionals create body ornaments, small scale sculptures and metal home goods, applying contemporary art, craft and design in a historical context. They focus on functional and nonfunctional objects, emphasizing conceptual thinking, innovation in design, and refined craftsmanship.
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Services represent an increasingly significant part of the global economy. As a result, service design is emerging as an important practice, focusing on strategic-level design of service systems and experiences that are meaningful, sustainable and profitable to service providers, consumers and society.
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