News and Media

Published: Jul 18, 2011


HONG KONG - SCAD is pleased to announce the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) has accredited the university's bachelor's and master's degree programs offered at SCAD Hong Kong.

HKCAAVQ, a quality assurance agency providing academic and vocational accreditation and assessment services, now recognizes SCAD Hong Kong's degree programs as full-time, accredited, self-financing, non-local degree programs. In addition to HKCAAVQ, SCAD also is accredited by the U.S. Southern Association of Colleges and Schools Commission on Colleges (1866 Southern Lane, Decatur, Georgia 30033-4097) to award bachelor's and master's degrees.

HKCAAVQ recognizes SCAD Hong Kong's bachelor of fine arts degree programs at Qualifications Framework (QF) Level 5, and SCAD Hong Kong's master of arts and master of fine arts programs are recognized at QF Level 6. The validity period for these programs is May 1, 2011-April 30, 2016.

The programs and registration numbers recognized by HKCAAVQ include the following:

Advertising

• QF Level 5: Bachelor of Fine Arts in Advertising: 11/001053/5

At SCAD, advertising coursework parallels professional practice and often involves real clients. Collaboration with students in writing, illustration, photography, graphic design and other SCAD programs creates a model of interaction common in the advertising profession. Courses in creative copywriting, strategic planning, business and integrated brand marketing round out a curriculum that produces graduates with superior capabilities and skills. Students learn the most current and progressive advertising principles and practices.

Animation

• QF Level 5: Bachelor of Fine Arts in Animation: 11/001052/5

The B.F.A. program in animation emphasizes the art and craft of animation in traditional and digital media. Drawing and observational skills are emphasized throughout the curriculum. Students learn on the same tools used throughout the industry. Animation students can select from an extensive range of electives to develop skills in specialized areas such as 2-D and 3-D character animation, stop motion animation, digital modeling, rigging, lighting and look development.

Graphic Design

• QF Level 5: Bachelor of Fine Arts in Graphic Design: 11/001054/5
• QF Level 6: Master of Arts in Graphic Design: 11/001060/6
• QF Level 6: Master of Fine Arts in Graphic Design: 11/001063/6

At bachelor's and master's degree levels, graphic design coursework parallels professional practice. Emphasis is placed on integrated sustainability processes, focusing on environmental protection, social equity, cultural vitality and economic well-being. SCAD graphic design students gain the knowledge and skills needed for success in publication, poster and package design; Web, motion and interactive design; brand design; typeface design; environmental and way-finding systems; and information design and social media exchanges. Student projects may include promotional campaigns, logos and visual identities, multimedia/interactive projects and presentations, packaging, posters, publications, information design solutions, Internet pages, brand design, social media exchanges and more.

Illustration

• QF Level 5: Bachelor of Fine Arts in Illustration: 11/001055/5

SCAD illustration students experiment with a variety of traditional and contemporary media and techniques and are encouraged to develop their own personal styles. The practical side of the illustration business is emphasized, including portfolio presentation, marketing and invoicing. The SCAD illustration department was recently named one of the top five most innovative programs in the world by Applied Arts magazine.

Interactive Design and Game Development

• QF Level 5: Bachelor of Fine Arts in Interactive Design and Game Development: 11/001056/5
• QF Level 6: Master of Arts in Interactive Design and Game Development: 11/001061/6
• QF Level 6: Master of Fine Arts in Interactive Design and Game Development: 11/001064/6

Offering a true game design program from concept through final production, SCAD's interactive design and game development program is recognized as one of the top programs in the United States. Students learn from professionally engaged and connected professors, including award winners and experts in their fields who bring to the classroom years of experience in game development, game studies and interactive design. Students develop their visual aesthetic by learning critical interactive design, conceptual, technical and analytical skills, and by achieving a mastery of industry-standard tools. The department participates annually in various interactive design and game development industry conferences including SIGGRAPH, GDC, Austin GDC and SXSW, among others.

Motion Media Design

• QF Level 5: Bachelor of Fine Arts in Motion Media Design: 11/001057/5

At SCAD, motion media design students collaborate with students in graphic design, visual effects and interactive design to complete professional quality productions in an interdisciplinary setting. The bachelor's degree course of study leads to proficiency in the creation of a network design package, main title, commercial and professional portfolio. Students learn on the same industry-standard 2-D, 3-D and compositing tools used throughout the profession.

Photography

• QF Level 5: Bachelor of Fine Arts in Photography: 11/001058/5
• QF Level 6: Master of Arts in Photography: 11/001062/6
• QF Level 6: Master of Fine Arts in Photography: 11/001065/6

SCAD offers a broad range of specialized photography courses and electives across digital, analog and historic photographic processes. Students develop fluency with a variety of camera systems, digital workflow, color and black-and-white technique, and studio and location lighting. At bachelor's and master's degree levels, students work toward the goal of achieving a personal vision and a highly developed degree of visual literacy. Students use professional lighting equipment, medium- and large- format cameras, digital camera backs, an alternative processes lab and private darkrooms.

Visual Effects

• QF Level 5: Bachelor of Fine Arts in Visual Effects: 11/001059/5

SCAD students learn the art and craft of visual effects through the integration of technology with creative artistry. SCAD provides a unique combination of computer programming and technical instruction built upon a traditional fine arts foundation. Students work individually and collaboratively within a framework of cooperative activity that reflects the real-world experience of film and digital entertainment production. SCAD production facilities offer students access to high-end, industry-standard digital tools.

Local, full-time SCAD Hong Kong students now eligible for government funding.

SCAD recognizes a university education is an investment that will pay tremendous dividends and launch professional careers. To help students prepare for a creative career, SCAD is committed to assisting students with developing a plan to fund their SCAD education.

With SCAD Hong Kong degree programs now recognized by HKCAAVQ, full-time, local students who have the right of abode in Hong Kong or have resided or had their home continuously in Hong Kong for three years and are enrolled in one of the SCAD Hong Kong accredited programs can apply for Hong Kong government grants and low-interest loans. The government currently offers the Financial Assistance Scheme for Post-secondary Students (FASP), the Non-means-tested Loan Scheme for Post-secondary Students (NLSPS), the Non-means-tested Loan Scheme (NLS) and the Student Travel Subsidy to students pursuing self-financing accredited post-secondary education courses. These programs are administered by the Student Financial Assistance Agency. For more information, visit ipass.gov.hk.

In addition to local government funding, SCAD administers, through the university's office of admission, a number of scholarships for entering students. Scholarships are available to citizens of all nations and are awarded to entering students prior to attendance.

Entering students may be offered a scholarship from SCAD based on artistic and/or academic achievement. Scholarships range from HK $11,625 to full tuition. For more information on SCAD scholarships and financial aid, visit scad.edu/financialaid.

SCAD accepts students on a quarterly basis in September, January, March and June. Admission inquiries may be directed to admission_hk@scad.edu or 852.2253.8000.

Media inquiries may be directed to Tom Ho at 852.2837.4726 or Sunny Nelson at + 1.912.525.5225.